Company Description

Rank Interactive, the digital arm of the Rank Group plc, stands as a leading global digital gaming company fuelled by top-tier talent and technology. Recognised through iconic brands, our products and our people, we bring entertainment to millions of people worldwide on various devices daily.

Operating with a multi-branded strategy, we offer online entertainment, bingo and slot gaming, along with a social gaming mobile experience, using a mix of proprietary and licensed software.

With offices in the UK, Gibraltar, Mauritius & South Africa and being part of a group with approximately 8,000 employees globally; we unite people and entertainment across diverse digital channels.

Joining our high-performing and inclusive culture, you'll instantly become part of a team supporting our customer-facing initiatives.

Job Description

As a CRM Strategist, you will own and execute the CRM strategy across multiple brands, driving impactful customer engagement and retention. This role combines strategic segmentation with tactical campaigns, including lifecycle journeys, product launches, and promotional communications.

Reporting to the Senior CRM Manager, you will lead the delivery of impactful campaigns that drive product growth, including tactical promotions, lifecycle journeys, product launches, and newsletters.

You’ll execute the CRM strategy across all brands, creating a seamless, integrated customer marketing agenda. Utilizing tools like Adobe Campaign and Optimove, you’ll craft multi-channel campaigns rooted in customer insights, best practices, and strategic alignment to achieve measurable business outcomes.

Key Responsibilities: 

Campaign Leadership: Drive retention, upsell, and cross-sell campaigns to boost revenue across all brands and products through impactful customer communications.Test-and-Learn Strategy: Manage a robust, data-driven testing approach across direct marketing, content personalization, and outbound customer contacts in a dynamic multichannel environment.Customer-Centric Offerings: Collaborate with product and brand teams to develop tailored offerings based on customer segmentation, value, and product insights.Action-Driven Communications: Design and deliver compelling campaigns that drive customer action, conversion, and efficient delivery.Customer Insight Integration: Partner with Brand and Product teams to adapt quickly to evolving customer needs and expectations.Cross-Channel Strategy: Develop and execute integrated customer contact strategies that drive multi-channel revenue and increase customer wallet share.Customer Advocacy: Champion customer-centric practices to ensure the customer remains at the core of all initiatives.Performance Analysis: Analyze campaign performance, tracking financial and behavioral metrics, and share key insights with stakeholders.Cross-Functional Collaboration: Maintain regular communication with peers and teams across departments to align on customer marketing initiatives and opportunities.Database Evolution: Contribute to the growth and enhancement of the customer database as a key asset for marketing.Contact Volume Management: Oversee customer marketing contact volumes and frequency to ensure consistency and impact.Quality Assurance: Ensure all CRM communications maintain high-quality standards across the brand portfolio. #LI-RB1 #LI-Onsite

Qualifications

The ideal candidate will possess the following:

Data-Driven: Committed to customer value and insight-driven strategies.Influential Communicator: Builds strong relationships and inspires action at all levels.Proven Leader: Drives collaboration, ownership, and results with passion.Agile and Resilient: Thrives in fast-paced, ever-changing environments.Goal-Focused: Delivers measurable outcomes under tight deadlines.Tech-Savvy: Expert in Adobe Campaign, automation flows, HTML, SQL, and Excel.Sharp Analyst: Transforms data into powerful, actionable campaigns

Additional Information

 

You’re probably wondering outside of a fun, exciting and varied role – what else do you get? You’ll get a fantastic salary combined with some leading benefits. Wellbeing@Rank is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.

 

We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.

 

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

 

The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers. 

 

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.