**Company description** _At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways._ _We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media._ _Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands._ _Digitas. Experience the power of connection._ **Our Commitment** Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. **Overview** We’re hiring for a **CRM Manager** . You will play a crucial role in transforming how we deliver game-changing Customer Communications for a large retail client. You’ll be responsible for designing and executing engaging and effective email marketing campaigns that directly support our mission to deliver exceptional customer experiences and drive growth. If this interests you, please keep reading below for more information 👇 **Responsibilities** **What you’ll be doing** + Co-create and build audience and contact strategies for win-back and welcome perks lifecycle strands using customer data, research, and insights. + Develop and implement a CRM strategy focusing on customer lifecycle marketing, segmentation, and personalization. + Manage customer journey workflows, including channels such as email, direct mail, and SMS. + Lead the design, execution, and optimization of email marketing campaigns ensuring creativity and data-driven results. + Analyse campaign performance and present insights and recommendations to stakeholders. + Stay updated on industry best practices and trends in CRM marketing, particularly in the retail space. + Collaborate with cross-functional teams including copywriters, designers, developers, and data analysts. + Attend daily internal stand-up meetings to provide project status updates. **Qualifications** **Skills we’re looking for** + Established of experience in CRM, including email marketing for customer retention, re-engagement, and acquisition. + Experience in the retail industry is desired + Knowledge or experience with CRM platforms like Taxi & Adobe Campaign; experience with Movable Ink is a bonus. + Strong understanding of building lifecycle programs, including welcome and win-back journeys. + Comfortable presenting creative work and handling feedback. + Proven ability to build strong relationships across departments, disciplines, and stakeholder levels. + Able to deliver against client's needs while supporting the agency’s approach and agenda. **Additional information** **Digitas** has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer; • **WORK YOUR WORLD** opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. • **REFLECTION DAYS** - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. • **HELP@HAND BENEFITS 24/7** helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. • F **AMILY FRIENDLY POLICIES** We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave. • **HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF** You are entitled to an additional day off for your birthday. • **AGENCY DISCOUNTS** , onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man” _Full details of our benefits will be shared when you join us!_ Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page (https://www.publicisgroupeuk.com/careers/) which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). \#LI-BP1