Duties and Responsibilities (Includes but are not limited to):
- Responsible for customer journey mapping of direct marketing campaigns across all direct channels.
- Sound knowledge of customers segmentation and how to apply this to a customer growth strategy.
- Assigning customer target files to deals and creative together for personalised customer experience.
- Design and implement quality assurance on all work.
- Manage the customer direct marketing calendar to ensure good customer engagement and avoid opt outs.
- Liaise with business stakeholders on upcoming brand campaigns and ensure that customer communication is plotted in the marketing calendar.
- Responsible for the set up and reporting of customer surveys.
- Report on campaign objectives laid out in the brief.
- Guide business stakeholders on processes and best practices to understand customers behaviour and engagement through communication.
- Define documentation and road maps for Direct business processes, A/B tests and promotions that succeed through direct communications.
- Managing trigger campaigns throughout the customer lifecycle to maximise sales.
- A/B Testing on various campaigns to establish the most effective way to drive customer conversion against the objective.
- Ensuring campaigns comply with current best practice and legal compliance.
- Identify target audience and opportunities to grow direct marketing lists.

Key Requirements:
- Degree or relevant marketing qualification.
- Minimum of 4 years' experience in a CRM role.
- Must have worked for an online transactional business, with a strong digital presence.
- Experience working on or developing customer lifecycle programmes.
- Experience with triggered communication and complex segmentation.
- Experience with CRM tools and content management systems.
- Advanced experience with MS Office tools and G-suite Google Docs.
- Strong understanding of data management and governance.
- Strong interpersonal skills and ability to work within cross-functional teams.
- Extremely detail orientated, whilst being able to see the big picture and how pieces across the organization fit together.
- Must be agile and able to change direction quickly.

*Only shortlisted candidates will be contacted* If you do not receive any response after two weeks, please consider your application unsuccessful*