Company Description

Rank Interactive, the digital arm of the Rank Group plc, stands as a leading global digital gaming company fuelled by top-tier talent and technology. Recognised through iconic brands, our products and our people, we bring entertainment to millions of people worldwide on various devices daily. 

Operating with a multi-branded strategy, we offer online entertainment, bingo and slot gaming, along with a social gaming mobile experience, using a mix of proprietary and licensed software. 

With offices in the UK, Gibraltar, Malta, Barcelona, Mauritius, South Africa, and Israel and approximately 8,000 employees globally; we unite people and entertainment across diverse digital channels. 

Joining our high-performing and inclusive culture, you'll instantly become part of a team supporting our customer-facing initiatives. 

Job Description

Reporting into the CRM Date Team Lead, the CRM Data Executive will be responsible for managing and optimizing customer data to enhance personalized campaigns and maximize engagement. This role will involve acquiring, processing, and segmenting data across various platforms, ensuring compliance with data privacy regulations and maintaining CRM database integrity.   

By collaborating closely with key stakeholders, the CRM Data Executive will play a crucial role in improving customer retention and driving business strategies through actionable data insights.

Data Management and Segmentation involves acquiring data from various platforms, followed by processing, validating, segmenting and cleansing the data effectively for targeted campaigns and personalized communications, maximizing customer engagement and conversion rates.  

Data Maintenance involves managing and maintaining the CRM database, ensuring data integrity, consistency, and adherence to data governance policies and regulatory requirements.  

Ensure compliance with data protection regulations and maintain data privacy standards while handling and storing customer information.  

Collaborating closely with the key stakeholders to enhance the player’s journey and improve customer retention.  

Perform regular data analysis to identify trends, patterns, and insights from CRM data and campaigns, and provide actionable recommendations to improve customer engagement and business strategies.  

Develop and maintain data-driven reports to track key performance indicators (KPIs), monitor customer behaviour, and present data-driven insights to management.  

Sharing campaign recommendations and insights from various teams across the business to foster collaboration and informed decision-making.  

Performing stringent QA processes to identify discrepancies and loopholes in data and processes.  

Perform all other related duties and tasks as required by the business.  

Qualifications

Communicate effectively with all levels of management.  

Strong verbal and written communication skills.  

Excellent organisational and time management skills with the ability to meet deadlines and re-priorities when needed.  

Good level of Excel and computer literacy in general.  

Ability to work in an error-free environment.  

Good analytical and decision-making skills.  

A keen eye for detail and working meticulously, along with patience to double-check every step, ensures mistakes are avoided.  

Knowledge of a wide range of marketing techniques and concepts.  

Commercial approach to meet deadlines.  

Additional Information

 

You’re probably wondering outside of a fun, exciting and varied role – what else do you get? You’ll get a fantastic salary combined with some leading benefits. Wellbeing@Rank is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.

 

We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.

 

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

 

The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers. 

 

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.