Our Story, From Australia to the World
Picture this: It’s 1988 and our first ‘shop’ is the boot of a Ford Bronco parked at the Beckley Market in Geelong, Australia. Inside the Bronco are denim jackets, which doesn’t sound like much—but it was the start of something big.
Growing up in Australia, our founder started Cotton On with an epic vision in mind. He wanted to take our Aussie lifestyle to the world, delivering Good along the way. That first market came and went without a sale, something that might have shaken any young entrepreneur. But, instead of letting this deter him, Nigel looked at the bigger picture and decided to switch things up. Returning a week later with a new offer, the jackets sold out. The difference? Customer obsession was now front of mind, something that we still obsess over every day and in every decision we make. By providing great value to his customer, without compromising on quality, he’d found the sweet spot.
It’s this simple beginning and the lessons learnt from those early years that forged the path for how we still work today. And it’s what set us on track to fulfilling our purpose of making a positive difference in people’s lives. Our Aussie spirit means we don’t take ourselves too seriously, except when it comes to the way we do business. The way we go about things is bold, and different, and we’re OK with that. Again and again. That’s what put us on the map.
20,000 people. 8 brands. 22 countries. 1,500 stores. And counting.
Lead Effortless Casual Fashion in Asia—Stay True to Our Style, Expand Our Reach.
We’re all about real people, real connections, and real impact. From our Aussie roots to a global brand, we’ve built something special. We move fast, think big, and keep things simple. We play to win while staying genuine and customer-centric in everything we do.
We’re looking to appoint a Country Manager – Asia to lead the way, drive growth, and build an inclusive, high-performing crew that’s as passionate about our brands as we are.
THE ROLE
The role provides strategic leadership, oversight and governance of our Asia business. Leading the Asia team to strengthen the Cotton On brands performance, enhance customer experience and drive business objectives for sustainable, profitable growth in the Singapore, Hong Kong and Malaysia markets.
With reporting lines of Retail, Merchandising, Visual Merchandising and a Support Services team this is an opportunity to own the end-to-end Business strategy and execution plan. With over 120 stores across our Cotton On brands, this is an expansive role supporting a well-established and high performing team.
Lead the way: Own the strategy and execution of our much loved brands in Asia, ensuring we deliver on sales, margin, and profit goals.
Fuel our growth: Expand our footprint and oversee market growth, ensuring every decision keeps our customers at the heart.
Empower our crew: Inspire and develop high-performing leaders across Retail, VM, Merch, and Country Support
Connect globally: Work closely with Global Brand Teams, sharing insights that drive better decisions and customer-first experiences.
Drive performance: Action the right levers to maximize sales, productivity, and store growth while managing budgets and key partnerships.
Protect our brand DNA: Make sure every store and team member lives and breathes our values, from retail floors to our support offices.
Invest in people: Champion our People Plan, focusing on talent development, succession planning, and reward programs.
OUR CULTURE
To describe COTTON:ON in six words is easy; optimistic, passionate, real, energetic, collaborative and, most importantly, ethical.
Our team members are a passionate group of people, committed to making a real difference in people’s lives through our philanthropic arm, the Cotton On Foundation. It is our shared belief that we can make a difference to lives of everyone we touch, from our backyard to the world.