Location: Lakeland, FL
Job ID: 29775BR
Department: Marketing
Working Hours: Minimum 45 hours per week.
Pay Frequency: Monthly
Date Posted: Jul 24, 2024
The Corporate Integrated Marketing Manager is responsible for leading the development and management of integrated marketing media plans for mid to high level customer- and associate-directed communications. The impact this position has on Publix includes executing the appropriate communication strategies and leading the development of integrated promotional campaigns that result in increased awareness, sales and customer loyalty. This position leverages marketing analytics to determine media effectiveness and media optimization to maximize return on marketing investment to ensure efficient use of allocated budgets.
Responsibilities include:
Development of integrated and innovative communication strategies for mid-to-high level marketing campaigns reaching our diverse target audiences with the most relevant message at the right time and at the right place. This requires evaluating Marketing Strategy Briefs, determining the appropriate media mix, approving creative, conducting campaign analysis, and reconciling budgets to ensure campaign objectives are met and the target audience is reached. Direct management of corporate customer and associate-directed marketing campaign budgets. Collaboration with Marketing stakeholders, corporate Business Partners, and/or eternal suppliers to review and approve proposed creative concepts to ensure alignment with approved communication strategy, objectives, and communicating effectively within each channel. Serving as the Subject Matter Expert across Marketing Communications for multicultural communications opportunities and trends, particularly as it relates to developing insights-based media strategies. Supporting coaching and mentoring of the Associate Corporate Integrated Marketing Manager (ACIMM) on their assigned projects and campaigns; identifying and making recommendations for project and campaign work which could be assigned to an ACIMM. Required Qualifications Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration, or equivalent experience Four years of combined Marketing Communications experience in developing marketing communication plans, media planning and managing project budgets Knowledge of marketing media planning and measurement principles, processes, tools, techniques, and marketing communications planning Knowledge of consumer behaviors and trends to effectively market to target customers and choose the most effective communication media Knowledge of multicultural communications to develop media plans that can be implemented in appropriate markets while utilizing cultural nuances that are relevant to the target audience General knowledge of various production methods for print, broadcast (TV/radio), social, digital, etc. to provide marketing communications input on the recommended production method as it relates to the media communication effectiveness Knowledge of the effectiveness, strengths, limitations, and basic relative costs of various media channels (i.e., TV, radio, newspaper, magazine, out of home, social, digital, street teams, etc.) to provide effective communication media selection and ensure it meets the communication strategy Budget management skills to manage campaign budgets, ensuring proper budget allocation and reconciliation Preferred Qualifications Master of Business Administration or equivalent experience Six years of combined Marketing Communications experience in developing marketing communication plans, media planning, managing project budgets including Marketing experience in a large company/retailer with budget management responsibilities Benefits Employee stock ownership plan that contributes Publix stock to associates each year at no cost An opportunity to purchase additional shares of our privately-held stock 401(k) retirement savings plan Group health, dental and vision plans plan Paid Time Off Paid Parental Leave Short- and long-term disability insurance Tuition reimbursement Free hot lunches (buffet-style) at facilities with a cafeteria Visit our website to see all of our benefits: Benefits – Jobs (publix.com) Year End BonusAs a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.
Additional InformationYour application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.
Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.
Please note that Publix will not sponsor any hire for this position for a visa or permanent residence.
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