Copywriter - English
Publicis Media
Overview The position of English Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns, and crafting copy in English for global brands. Develop creative ideas that meet both our client's objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism Responsibilities Technical & Product • Writing texts (e.g. copy, product descriptions), proofreading, and content editing • Ensuring the consistency of prepared content; • Works in partnership with an Art person to develop creative concepts for marketing materials and marketing campaigns. • Have a keen understanding of all the channels in the 1:1 marketing space. • Understanding the power of data intelligence to help them achieve the communication challenge. • Required to make conceptual and strategic decisions across a wide variety of clients and industries. Business Acumen & Operational Efficiency • Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language. • Develop and execute strategically-sound creative for cross-channel initiatives • Persuasively present both internally and to clients with credibility, reasoning, and emotion • Actively listen to truly understand the ask, client feedback, and internal feedback • Ensure communications are produced to the highest standards of accuracy and quality control • Deliver fresh ideas and personality while working with existing brand voice and tone Innovative & Analytical Mindset • Conceptualizes and writes everything—from white paper ideas to scripts to in-store signage to social media and more. • Research competitors and the industry to provide insight into trends and creative foresight • Partners with the creatives to make the idea, copy and design a cohesive story Qualifications • At least 2 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea. • Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off • Bachelor’s Degree in the appropriate field of study Additional information R-2628 F-2948
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