Responsibilities:

Write clear, compelling copy for various marketing materials, including websites, email campaigns, whitepapers, case studies, and social media.Collaborate with marketing and sales teams to understand target audiences and develop messaging that drives engagement and conversion.Conduct research to ensure content accuracy and relevance to industry trends and customer needs.Edit and proofread content to maintain high-quality standards and brand voice.Optimize copy for SEO and incorporate keywords effectively to improve online visibility.Assist in developing creative concepts for campaigns and promotional materials.Monitor and analyze content performance metrics to refine strategies and improve effectiveness.