Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking Wealth, HSBC Life, Retail Banking Strategy and COO Digital Transformation.

We are currently seeking a high calibre professional to join our team as a Content Strategist.

Principal Responsibilities

We are focused on re-inventing the relationship HSBC has with its customers and making our digital experience the reason customers chose HSBC as their primary bank.

We believe that content is at the heart of this transformation – providing personal and relevant content to our customers through advanced segmentation and personalisation tools to anticipate their needs and empower their financial lives.

Content is the experience, and therefore it needs to be planned, created and optimised.

We're looking for a content professional who can deliver website content that is engaging, easily understood and reflects our global brand and digital best practice approaches. We need someone who can define and deliver content experiences and journeys for the HSBC public websites internationally. The ideal candidate will be confident working with proposition owners and business stakeholders to innovate content in a data-driven way.

Supporting an agile squad as the accountable product owner for content, including triaging new requests and owning the squad’s backlog and prioritiesAnalysing content at both granular and holistic levels, making recommendations to ensure local market projects align with the global content strategy and its established approaches to information architecture, SEO, customer journeys, design patterns and content modelsMaking decisions and setting the direction for content initiatives using a combination of own data analysis, user research and content auditsUsing project management skills and leading conversations with stakeholders and colleagues to outline content objectives, negotiate compromises, achieve consensus and deliver agreed content solutions on timeInspiring content management teams, writers, other creative teams and stakeholders to deliver high-quality experiences that support business goalsCollaborating with the wider content strategy community to ensurePolicies and operational processes are being followed and optimised