Job Posting Title:

Content Programming Associate Manager

Req ID:

10093146

Job Description:

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

The Disney+ Global Subscriber Engagement and Content Programming team is responsible for leading content planning, scheduling, on-service merchandising, and slate management across our iconic brands, including Walt Disney Animation Studios, Walt Disney Pictures, Marvel Studios, Lucasfilm, Pixar, Disney Branded Television, National Geographic, 20th Century Studios, and Searchlight Pictures.

The Content Programming Associate Manager supports the Disney+ Content Programming & Editorial Strategy division within the Disney+ Global Subscriber Engagement and Content Programming organization. They collaborate with internal programming, planning, scheduling and insights teams along with domestic and international stakeholders across Marketing, Operations, Creative, and Product to facilitate the editorial strategy and merchandising of global priority titles, campaigns, and initiatives. 

Reporting to the Senior Manager of Content Programming & Editorial Strategy, the Content Programming Associate Manager will have experience in editorial curation within a streaming service, content strategy, and a proven background in project management to assist in the day-to-day management of Airtable trackers, as well as provide support for ad-hoc data analysis as needed. The role will help inform merchandising plans including editorial naming and day-to-day content promo management including calendaring, title prioritization, building, publishing, and creative readiness. This person will collaborate cross functionality and should be an excellent communicator, collaborator, and contributor.  

Job Summary:

Own day-to-day US content promo flighting including tracking asset deliveries and activation schedulingAssist in developing strategic content programming plans that maximize audience engagement and retentionCollaborate on regional and territorial editorial merchandising and promotionSustain and contribute to title planning, seasonal and cultural moment campaigns, and company tentpolesPartner with teammates and cross functional partners to draft new and iterate editorial workflows and frameworks that create scalable and agile solutionsAssist with day-to-day global framework management, communication workflow with global teams, campaign calendars, and content programming toolsFacilitate verbal and written communications between teams, and to the larger organization to ensure smooth information-sharing, issue resolution, and workload transitionsPartner with programming data and insights leads to adapt programming efforts based on findingsPerform ad-hoc CMS scheduling and merchandising building related to merchandising updates, editorial mocks, or launch posturing.

Responsibilities and Duties of the Role:

Utilize GoogleSheets, Airtable, and CMS to track, plan, schedule, validate, and report content promo activationsDevelop strategic content programming plans that maximize audience engagement while protecting the TWDC brand and editorial voiceEffectively communicate and socialize global editorial plans to regional and local merchandising teamsDraft editorial frameworks under the guidance of their manager for new merchandising strategies.Build, publish, and maintain Disney+ sets and pages in the CMSEnsure published programming is validated across audiences, platforms, and regionsCreate editorial mocks for leadership review and presentation in the CMSPartner with Senior Content Programming Insights Manager to track content promo insights and craft into presentations for multi-tiered executive reviewPartner with programming data and insights leads to adapt programming efforts based on findings

Required Education, Experience/Skills/Training:

Bachelor’s degree minimum2+ years experience in digital media, programming, and marketing1+ years experience with general entertainment and international content experience a plus

Skills and Capabilities

Superior organizational, prioritization, and time management skills; ability to execute against multiple, high-priority projects, with a keen attention to detailStrong emotional intelligence and communication skillsAble to be nimble and adapt quickly to new technologies and processesPerpetual learner’s attitude, always looking for ways to improve processes and learn and grow Understanding of TWDC and general entertainment content libraries, brands, franchises, and charactersTeam player with a strong work ethic and high level of confidentialityAdditional language and character set fluency (written) a plusAn understanding of publishing on digital media platforms, including hands-on CMS publishing and management of web, app, streaming, and connected devicesStrategic, creative, and entrepreneurial mindsetMust be open to thinking outside of traditional modelsWell-developed written and verbal communications skills. Demonstrated ability to communicate effectivelyStrong data literacyDemonstrated ability to thrive working in an extremely fast-paced environment

The hiring range for this position in California is $70,000.00 to $93,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Direct to Consumer

Job Posting Primary Business:

Disney Plus

Primary Job Posting Category:

Direct-to-Consumer Content Merchandising

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Glendale, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2024-06-27