About our Team

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.

About the Role

At LexisNexis, being data-driven is a core value we live by. The Nexis Solutions team helps professionals in corporate, nonprofit, and academic teams grow their business, save money, time, and resources, comply with global and national regulations, and protect their businesses and brands. We are recruiting a Content Marketing Specialist to join the team - and the ideal candidate could be you! We are looking for a self-starter who wants to hone their skills, working closely with the Demand Generation Leader and the entire Nexis Solutions marketing team.

The Content Marketing Specialist will work both individually and collaboratively to develop content, improve SEO, and manage social media activities that support Marketing team priorities. In addition, you will be a champion of customer-first messaging, with the ability to uplift product content into value-driven messaging that resonates with our target audience’s challenges and helps drive engagement. As part of the Digital Marketing team, you will have demand generation goals that support annual revenue targets.

The ideal candidate will bring previous digital B2B marketing skills to this role where they will strategize, refine, scale, and further develop a world-class demand generation program. At LexisNexis you will discover meaningful work that has a positive global impact by actively advancing the rule of law every day.

Responsibilities

Web Content Marketing

Partner with global marketing team to promote and amplify content pieces (such as white papers, ebooks, blog posts, brochures, and more). Deliver additional digital marketing content (such as SEO-optimized landing pages, blog posts, videos, and more) for campaigns that enhance our website strategy.

Be at the forefront of developing audience-centric messaging, content and web landing experiences that help facilitate the buyer’s journey.

Maintain a content calendar for transparent communication across internal stakeholders.

Research topics and interview SMEs to support the development of content to drive engagement and conversion.

Partner with copywriters, designers, and video production teams to develop digital assets, and carefully proofread content for brand alignment and campaign objectives.

Regularly audit, revise, and repurpose content where needed based on performance and strategy.

Track results, analyze metrics, and prepare analysis reports on content marketing and social performance.

SEO

Partner with the Demand Generation Leader to create an SEO roadmap that addresses existing issues and makes enhancements as needed. Manage technical SEO efforts including on-page improvements, URL structure, architecture, schema, and other components.

Use SEO tools such as BrightEdge to research, audit, and act on opportunities to improve keyword rankings while maintaining a positive UX.

Work with other teams to establish editorial standards to streamline implementation of SEO best practices for content assets.

Social Media

Manage the Nexis Solutions social media accounts to generate demand for our product portfolios, partnering closely with Marketing Managers to understand product portfolio priorities and how to leverage social channels to support them.

Maintain a comprehensive social calendar to create and publish engaging content, including compelling copy, images, and videos.

Accelerate blog and social media amplification with the US Sales Team and maintain an ongoing Professional Insights Newsletter to amplify the blog content. 

Report on channel performance and share insights, including identifying opportunities to improve campaigns.

Requirements

2+ years of high-tech B2B Marketing, experience in SaaS, or working on a fast-paced, high-performance team.

Superior project management, communication, and organization skills to execute complex campaigns, while also managing and motivating internal stakeholders to campaign timelines.

Solid writing, editing, and proof-reading skills.

A confident and proactive self-starter with exceptional attention to detail, ability to prioritize and multi-task while driving results.

A passion for learning and thinking outside the box to propose and implement new campaigns and process efficiencies.

Proficiency in Google Analytics and Search Engine Optimization required.

BrightEdge, Telligent CMS, Shorthand, Airtable, Trello, SproutSocial, Salesforce and Pardot - experience with some or all tools is a plus!

Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave and study assistance, we will help you meet your immediate responsibilities and your long-term goals.

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits

Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan

Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the Business

LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.

LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

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