Your Challenge
At Philips Oral Healthcare, we’ve spent over 30 years partnering with dental professionals to innovate in oral care and elevate the standard of patient care. We understand the challenges of building patient trust, fostering adherence to care routines, and meeting the demands of a patient-centered practice. Our commitment goes beyond innovative products – we deliver transformational solutions and marketing programs that empower dental professionals to improve chairside consultations, increase treatment acceptance, and ensure lasting home care routines. Together with leading dental professionals, we’re setting a new standard in patient care. Join us in shaping the future of dentistry.
Are you ready to lead a global B2B content marketing strategy that drives engagement and delivers measurable impact? As the Content Marketing Manager, you will shape how we connect with dental professionals and patients through compelling, value-driven content. This is a high-impact role for a marketing leader who thrives on innovation, collaboration, and delivering real business results.
Your role:
Content Strategy and Planning
Lead the development and execution of a comprehensive B2B content marketing strategy, aligning with global business goals.
Develop an 18-24 month content calendar and engagement plan, ensuring timely and relevant content delivery across multiple channels.
Program Expansion and Playbook Development
Drive the expansion of the Philps “Path to Health” patient compliance program, enhancing patient adherence to care routines.
Deliver best practice playbooks for Marketing-CRM integration and the content program to ensure consistency and scalability.
Performance and KPI Management
Build and manage a KPI dashboard to track the effectiveness of content marketing and performance marketing programs, using data to optimize strategies.
Collaboration and Regional Alignment
Establish strong connections with regional marketing teams to drive program alignment and execution, ensuring accountability for performance metrics.
Agency Management
Oversee the Creative Agency, ensuring timely delivery of high-quality content that aligns with brand standards and business objectives.
You're the right fit if:
5-7 years of experience in B2B/Healthcare performance marketing, with Dental or Pharma experience preferred.
Advanced degree in Marketing, Management, or equivalent B2B experience; MBA preferred.
Proven track record as a driven, entrepreneurial leader, capable of delivering market impact through innovative content and performance marketing strategies.
Strong ability to analyze performance data and translate insights into actionable improvements.
The ideal candidate is a strategic thinker and content visionary with a passion for driving business results through impactful marketing. They thrive in collaborative environments and have a proven ability to inspire teams and manage complex projects to successful outcomes.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.