Job Description :

Job Title:Consumer Planning Manager, Premium CoreLevel:L5BReports To:Head of Consumer Planning  – Southern, West and Central AfricaAbout DiageoDiageo is a global organization with over 28,000 talented people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength, and our biggest passion.  Be it our global giants, local stars, or premium brands, we use our vision, creativity, and courage to drive the growth of our products worldwide.  We invent strong brands for today and for the future, upholding the quality of our products and taking personal accountability for both the history and for the future of our brands. Africa businesses account for over 10% of Global Diageo revenue, with a workforce of more than 6,000 employees. We create wealth both directly through our operations and indirectly through our broader value chains where we support development and growth in partnership with businesses and communities.We are committed to delivering sustainable performance and our vision is to be destination of choice for Diageo investment. We are building a track record of attracting, retaining, developing, and exporting best-in-class diverse talent for Diageo and unleash people to deliver great performance.  We are a force for good in communities and care about the planet with focus on water, farming, and education among others, which are the most critical components for our communities.Today, Africa is a predominantly beer region and we will continue to growth beer fast. We also recognize an even greater opportunity in spirits and recently reorganized our business to put focus on transforming and accelerating spirits to double its current revenue through the SWC organization.Market Complexity:Southern, West and Central Africa (SWC) covers more than 14 countries across Southern, Central and West Africa. It has statutory presence in 7 countries including two listed companies (Ghana and Seychelles) and one JV (Angola) and oversees manufacturing in four countries. It also manages partnerships to manufacture and distribute the Diageo portfolio across around 35 countries in Sub Saharan Africa. It manages a full TBA portfolio: beer, RTD’s (Ready-To-Drinks), local spirits, international spirits and top end luxury spirits.The countries’ economies vary significantly and present different levels of opportunity and challenge for business growth as well as language diversity. There is a high level of volatility across the countries and fierce competition within the beer and spirits portfolio given Africa has the largest vibrant and growing LPA -34 consumer base. In Diageo Africa context, the margin profile is attractive, with a higher focus on spirits and outsourcing of beer manufacturing. Our extensive and exciting brand portfolio serves consumers across diverse demographics and delivers against consumers’ in-culture premiumization experiences.Our extensive and exciting brand portfolio serves consumers across diverse demographics and occasions and delivers against consumers’ in-culture premiumization experiences. It is also well positioned to tap into future trends.Distributor and creative partnerships are critical for driving growth for this remit as well as strategic choices to be made on portfolio, production, logistics and route to market.Given its scale and margin profile, SAPM is critical for the success of Diageo in Africa.  and there is also significant scope of business expansion – new territories, new categories and new routes to market.Purpose of RoleThe role of the Consumer Planning team is to proactively provide a holistic, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.Top AccountabilitiesLeads the proactive identification and communication of opportunities for growth for categories and brand by ensuring consumer and cultural insight is at the heart of relevant strategies and executions. Ensure these opportunities are present in the Category/Brand Vision and Strategy, with compelling ideas for executionCollaborate with the marketing teams to enable the creation and/or execution of outstanding growth drivers by unleashing deep consumer and cultural understanding in combination with previous learnings (on this and other brands)Create a sustainable and vibrant consumer culture across the Brand/Category team by leading by example in having a deep immersion and expertise in not only the consumer, but specifically popular culture, to ensure that growth drivers are culturally resonant and the enable cultural traction and fame for the brandOwn and lead the Marketing Business Planning process: provide strategic leadership, insight/key learning throughout the annual planning process. This ranges from measuring and evaluating previous years’ activities, to providing consumer insight and inspiration, to facilitating workshops, to leading the category/brand team with an objective opinion on the key issues to be addressed and the way forwardDrive an M&E culture to ensure continuous review of growth driver implementation, performance and continuous improvement of brand building effortsOwn all stages of primary and secondary research, from methodology selection to vendor management to maintaining high standards of reporting to ensure learning is presented in an actionable, inspiring way. Make judgment on which information to use and the level of confidence people should have in using it. Importantly, ensure all research is compliant with our Responsible Research Policy.Manage and leverage external research agency partners to derive maximum value of the data and insight they provideQualifications, Experience, and leadership 4 years of integrated media or connections planning experience, with strong social and digital media experienceDemonstrated ability to think strategically, stay on the pulse of competitive and market activities,  as well as industry trendsSuccessful and productive relationship management with agency partnersStrong drive and determination.  A track record of beta testing & optimization.Expert at dealing with ambiguity and complexity and proactively uses these moments to display leadership and take controlA master at influencing skills across all levels of the organization to build belief in others and drive action

Worker Type :

Regular

Primary Location:

Waterfall

Additional Locations :

Job Posting Start Date :

2024-06-24