BUSINESS/CLIENT 

• With guidance, provides accurate and timely work, which builds client trust. 

• Responds to client inquiries in a timely manner, as determined by project requirements. 

• Takes active role in client meetings, including answering client questions, and may have direct interaction with senior stakeholders

TECHNICAL 

• Has familiarity with analytic software packages and tools, including SQL, SAS, R, Tableau and Python.

 • Is proficient in, and is building an increasing mastery of, advanced Excel skills, including Lookup functions, Pivots, Conditional Statements, Reference functions, and more. 

• Can independently integrate data into PowerPoint decks and build both standard and customized visualizations and slides. 

• Has experience and hands-on working knowledge of Market Mix Modelling

ANALYTIC 

• Identifies and poses solutions for model development to answer client business questions. 

• Has a deep knowledge of the methodologies and processes employed by MMA and can communicate them effectively. 

• Is effectively able to identify and resolve quality control issues. 

• Possesses a solid understanding of the key media channels and their execution. 

• Demonstrates an understanding of data source types that utilize different nomenclature but represent similar concepts. 

• Leverages general business acumen and an understanding of relevant econometric factors to interpret model results.

 • Demonstrates command of all data sources and variables used within a model