Your job is more than a job.

Your Everyday 

Leads and oversees the organization’s CRM and marketing automation platforms and its integration into marketing activities:

Provides guidance and training while working closely and collaboratively with hospital marketing and system digital team to coordinate CRM and marketing initiatives across multiple platforms. Responsible for LCMC Health CRM budget and contract with vendor. Manages relationships and coordination with key system(s) and hospital departments in support of CRM initiatives.

Supports the development, planning, budgeting, and execution of integrated marketing campaigns on behalf of LCMC Health and in support of its hospitals:

Manages, mentors, and directs marketing staff assigned to the project, vendors, and interns. Provides CRM budget allocation guidance to hospital teams through analysis and forecasting. Provides regular reporting and documenting of marketing and CRM initiatives and demonstrates the financial and business impact and insights of marketing initiatives at the hospital and system level for distribution to hospital and system leadership.

Formulates strategies based on environmental analysis, market research, competitive analysis, operational availability and coordinates strategies while maintaining the integrity of the overall LCMC Health organizational goals:

Integrates information and strategies with other Marketing and Communications staff in an effort to develop a seamless marketing system.

Actively contributes to the system’s strategic business planning and the marketing team’s annual planning and budgeting process:

Provides and presents strategic analysis and business intelligence reports with key insights to senior leadership in support of strategic system and hospital initiatives. Contribute to annual strategic planning, recommending short- and long-term system goals and objectives to the LCMC Health VP of Marketing.Recommends, develops, implements, and monitors systems and procedures necessary to ensure smooth operation of system marketing team function. Keeps informed of developments in the fields of marketing, healthcare, digital technology solutions, and not-for-profit management in collaboration with the LCMC Health Director of Marketing and VP of Marketing.

The Must-Haves 
 

EXPERIENCE QUALIFICATIONS

Minimum: 

Required: 2 years of marketing communications experience in healthcare.Required: 5 years of leadership experience.Required: Strong social media and mobile digitally driven campaign experience.

Preferred: 

Preferred: Previous experience delivering multifaceted web, social and mobile digitally driven campaigns from strategy through execution.Preferred: Previous experience with CRM and marketing automation.Preferred: Previous experience with graphic design software and video production and editing tools.

EDUCATION QUALIFICATIONS

Minimum: 

Required: Bachelor's Degree in Marketing, Public Relations or related field.

Preferred: 

Preferred: Master’s Degree in Marketing, Public Relations or a related healthcare field.

WORK SHIFT:

Days (United States of America)

LCMC Health is a community. 

Our people make health happen. While our NOLA roots run deep, our branches are the vessels that carry our mission of bringing the best possible care to every person and parish in Louisiana and beyond and put a little more heart and soul into healthcare along the way. Celebrating authenticity, originality, equity, inclusion and a little “come on in” attitude is the foundation of LCMC Health’s culture of everyday extraordinary

About University Medical Center

University Medical Center, a world class academic medical center in LCMC Health’s incredible community of care, is the largest medical training center for healthcare professionals in Louisiana and has long served as the region’s safety net hospital for poor and underserved communities for 300+. Learn more about University Medical Center’s legacy and our vision of becoming the epicenter of medical care, education, and research.

Your extras

Deliver healthcare with heart. Give people a reason to smile. Put a little love in your work. Be honest and real, but with compassion.  Bring some lagniappe into everything you do. Forget one-size-fits-all, think one-of-a-kind care. See opportunities, not problems – it’s all about perspective. Cheerlead ideas, differences, and each other. Love what makes you, you - because we do

You are welcome here. 

LCMC Health is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

The above job summary is intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities.  LCMC Health reserves the right to amend and change responsibilities to meet organizational needs as necessary.

 

Simple things make the difference. 

1.    To get started, take your time to fully and accurately complete the application for employment. Incomplete applications get bogged down and are often eliminated due to missing information. 

2.    To ensure quality care and service, we may use information on your application to verify your previous employment and background.  

3.    To keep our career applications up-to-date, applications are inactive after 6 months and, therefore, require a new application for employment to be completed. 

4.    To expedite the hiring process, proof of citizenship or immigration status will be required to verify your lawful right to work in the United States.