Mission Statement

The Salvation Army, an international movement, is an evangelical part of the universal Christian church.  Its message is based on the Bible.  Its ministry is motivated by the love of God.  Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

Position Summary

This position reports to the Marketing Manager and will be responsible for growing The Salvation Army Orange County’s online presence through engaging storytelling, interactive content and brand building initiatives. They will work with the Marketing Manager to implement creative strategies and conduct research to create informed and attractive social media campaigns that appeal to a target audience of current and potential donors. Their efforts will help achieve goals and further the ministry of The Salvation Army Orange County.

Essential Functions

Create compelling multimedia storytelling content (photo, graphic, video, etc.) for key campaigns across social media, email campaigns, and websites to accurately inform and encourage our audience Manage and track digital engagement on Facebook, Instagram, LinkedIn, YouTube, and TikTok Plan, set up equipment, execute and edit content Manage a monthly content calendar and participate in efforts for digital and creative strategy Ensure mailings and printing of marketing materials are complete out in a timely manner Maintain internal processes for repurposing content across social, website, email, blogs, etc. Work locally with Corps officers and programs to maintain consistent branding

Proficiency with Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Canva, and Microsoft 365

Develop a deep understanding of what drives engagement across our platforms as well as production strategy, creative direction, and brand messaging

Other duties as assigned by supervisor

Core Competencies

Content creation: Develops engaging written, visual, and multimedia content tailored to different platforms to support The Salvation Army brand messaging and marketing goals. Social media metric analysis: Tracks and interprets social media performance data to evaluate campaign effectiveness and guide future content and strategy decisions. Creative strategy & planning: Collaborates on the development of innovative marketing strategies and detailed content calendars to drive awareness and audience engagement.

Working Conditions

Ability to walk, stand, bend, squat, climb, kneel and twist on an intermittent or sometimes continuous basis.  Ability to grasp, push, pull objects such as files, file cabinet drawers, and reach overhead.  Ability to operate computer, fax and telephone. Ability to lift up to 25 lbs.

Minimum Qualifications

High school diploma or G.E.D. (AA or bachelor’s degree preferred 3 years’ experience administrative assistant Proficiency computer skills, including but not limited to Microsoft Office, Outlook 2 years managing social media and communication applications/platforms             

Skills, Knowledge & Abilities

Driving Test and clean MVR check. A background check is required with certification for Protect the Mission policies and procedures. Proficient, skilled and experienced on all social media platforms Excellent communication skills including verbal, written, and computer-mediated Attention to detail, quality, and professionalism Team player and multitasker Excellent time management and organization skills Commitment to mental agility and willingness to learn new software, procedures, and duties when necessary