Job Description :

Who we are:

From humble beginnings to extraordinary futures, Diageo is centered on crafting incredible stories of daring possibilities. From our iconic global brands such as Johnnie Walker, Smirnoff, Tanqueray and Don Julio, to our local homegrown heroes Bundaberg Rum, UDL and Mr Black, we are a team of pioneers, looking to lead the future of our industry and brands from today. At Diageo, you will be a chosen custodian of our brand portfolio, entrusted with building brands for consumers to celebrate with in the moments that matter. Alongside you will be a group of ambitious, passionate and innovative people, who will help you to achieve extraordinary heights. Together, you will help us create a future worth celebrating.

About the Function:

The Commercial Excellence Team will be responsible for leading the commercial realization of our strategy: working collaboratively across teams and driving accountability for Commercial Strategy; Category Leadership; and Customer Marketing.  They will oversee the design, execution, and continuous improvement of commercial strategies across various channels to deliver a triple win for Diageo, our customers, and consumers.

About the Role:

If you are a Senior National Account Manager looking for your next opportunity& wanting to build your strategic capability, this could be the role for you.

This is an exciting opportunity to join a newly formed team in the organization – the Commercial Excellence team- who are responsible for leading the Commercial realization of our Strategy. In this role you will be working collaboratively across teams and drive accountability for Commercial Strategy; Category Leadership; and Customer Marketing.

Purpose of Role:

Reporting to Head of Commercial Excellence, the Commercial Strategy Manager

is responsible for leading the development of commercial strategies & plans, working across teams and particularly BU Teams to drive adoption that results in great execution for Diageo brands instore & leads to a triple win for customers, shoppers & Diageo. 

You will utilize internal and external data, turning them into actionable plans that are implemented with customers.  To achieve this, you need to develop strong collaboration with Business Unit teams & other cross functional teams, creating trust and influence so Diageo secure competitive advantage.

External market opportunities will be a key priority for this role and you will demonstrate results by having an externally curious approach to opportunities both for Diageo and our customers.

Role Responsibilities & Accountabilities:

Business Transformation

Contribute to the Point of Purchase vision development and implementation (off and on trade channels) partnering with Innovation to build commercial plans for new launches.

Category Leadership

Work with Category Leadership to apply category strategy growth plans into the development & evolution of the Trade Strategy

Lead for ensuring E2E Planning is built through a category first approach to growth.

Work with Category Leadership on the development of the Category Annual Plan, driving laser focus on the commercial must win battles and BU Teams on Customer Range Review.

Commercial & Business Strategy

Deliver and execute a clear Commercial Strategy (incl Trade Strategy, alongside RGM) that drives clear channel & customer prioritization and guidelines on commercial investments to lead implementation of our strategy with customers.

Own planning grids and investment sufficiency on to ensure plan sufficiency and in line with our strategy & category projections. Includes informing targeting for Shopper & Customer BTL.

Own E2E planning process through to execution, with periodic reviews of execution performance to drive insight -> action with speed/agility.

Collaborate with senior management to define long-term plans and short-term tactical initiatives for the category.

Co-own Assortment plans with RGM (including Price Pack Architecture) & commercial deliverables in range reviews with Heads of BUs. 

Define price & promotional strategy in collab w/ RGM.  

Customer Marketing

Work on the commercialization and implementation of customer marketing programs that are borne out of the customer strategy & category opportunity.

Lead the commercialization of 365 Essentials Sales Fundamentals including a commercial set of plans that deliver the Executional Excellence Strategy (Perfect Outlet).

Customer Data & Insights

Utilize data analytics and business intelligence tools to derive actionable insights for decision-making.

Role Requirements:

5- 8 years of relevant working experience in FMCG with some prior commercial (Account Management, category & strategy experience, preferably Liquor

Has a proven track record of achieving results through Insight to Action, working collaboratively with customers & internal stakeholders to achieve growth

Has prior knowledge and experience in working with Scan/Panel Data tools (IRI, Nielsen, Quantium, Coles Synergy)

Has gained valuable experience working with customers (suppliers if retailer experience), and proven record in achieving results through a ‘triple win’ mindset

Flexible leadership style, and proven ability to influence

High proficiency across Microsoft Office (Excel, PowerPoint, Word)

Being able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment.

Our commitment to inclusion and diversity:

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

At Diageo, we pride ourselves on our fast paced, bold and agile culture. In order to ensure we’re supporting the performance ambitions of our team, applications for this role will close Friday 6th December 2024

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