Company Description

A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.

Job Description

Cluster Director of Marketing related duties and responsibilities for Anantara Dubai The Palm Dubai Resort under the general guidance and supervision of the Regional DOM, Responsible in achieving the Brand and Hotel positioning objectives locally and internationally through promotional activities. Assists the RDOM in the development of the marketing and advertising plans, in accordance to the budget.  Responsible for the coordination and management of the creative, brand and media buying agencies for the assigned hotel. This includes the production of the property collateral, sales material and all online and offline promotional material. Responsible for planning, directing, controlling, co-ordination, participating and evaluating in all promotions activities for food & beverage and other operational departments. To protect and manage the correct image and positioning of the property and brand by meeting corporate standards. To increase targeted market communication both domestic and international through effective and frequent use of database, development of joint partnership agreements and maximizing the Anantara Dubai resort programs.

SOCIAL MEDIA:

Developing Strategic Campaigns: Design and implement innovative, multi-channel social media campaigns aligned with each hotel's unique brand identity and revenue goals, leveraging insights from analytics to drive audience engagement, bookings, and brand loyalty.Content Strategy and Partnerships: Oversee the creation of high-impact, story-driven content and collaborate with influencers, creators, and strategic partners to amplify brand visibility and extend the hotels' digital reach.

PR

PR Plan Development: Create and execute comprehensive PR plans tailored to each property's unique objectives, focusing on enhancing brand perception, market presence, and guest acquisition through strategic storytelling and targeted media outreach.Strategic Media Relations: Build and nurture strong relationships with top-tier media outlets, travel editors, and journalists to secure impactful coverage, ensuring alignment with the hotels' positioning and target markets.

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Qualifications

Job Specifications:

Excellent communication skills are a must combined with a disciplined experience backgroundDeep understanding on all things Digital: SEM, social, mobile, programmatic and alikeInnovation and ideas and working as part of a team are essentialA leader to grow, guide and set an example of the teamWilling to learn quickly and adapt to the exciting challenges in working across different brandsGood professional judgement and confidence in dealing with external and internal stakeholders and different partiesProficient in English

Education:

Master/Degree holder in Media Advertising/ Communications or relevant subjects

Experience:

Over 8 years of related experience with 3 years in Managerial grade or above at least