When Red Bull was founded in Austria in the mid-1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating an entirely new category of products: energy drinks.

Today, Red Bull operates in more than 175 countries, selling over 11.5 billion cans a year and still growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria, more than 2,000 people, representing over 60 different nationalities, work together to grow the brand and deliver excellent products and experiences by giving wings to people and ideas.