Belgrade, Serbia
15 hours ago
Channel Marketing Specialist

Position Summary

We are looking for a new Channel Marketing Specialist to join our eStore team!

Role and Responsibilities

Creating and executing a strong communication strategy & execution plan in coordination with all agency and internal stakeholdersLeading briefing & Monitoring all agencies/teams responsible for asset delivery and copywriting for each step of User Journey, through all touchpoints: Social & GDN ADS, .com, apps, CRM.Optimizing touch points and simplifying User Journey per campaign in order to reach optimal sales results per given KPIs – CR%, RevenueWork at a regional level and effectively communicate with global and local, internal and external stakeholdersManaging production budgets across all digital channelsIdentifying and testing new approaches in order to meet or exceed established critical metricsWorking closely with eStore team and agencies to generate Weekly custom reports utilizing BI and custom dashboards to monitor results and share funnel conversion improvement ideas.Supporting direct supervisor upon whose request performs all other tasks

Skills and Qualifications

University degree (Preferably Management or Business)You have at least 3 years of experience in a similar role as well as experience building effective product marketing strategies, including PSI forecasting, planning and executing sell-out promotions, product launches, stock management, etc.Previously involved in working in this role for eCommerce sales platformSolid knowledge of category management, marketing and sales principlesProficient with Excel and eCommerce website reporting dashboardsProven record of using data to provide compelling business insightsStrong ability to translate numbers into impactful, concise messages via reports for a broad audienceHighly organized, with the ability to work on multiple projects at onceMotivated to stay up to date with market trends and competition performance

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