Key Responsibilities:

Product & Service Rollout:

• Lead product and service launches across distributor and eCommerce channels, ensuring smooth implementation and adoption.

• Develop go-to-market strategies that align with partner requirements, market trends, and financial targets.

• Ensure product content, messaging, and merchandising are effectively deployed across partner platforms to maximize visibility and conversion.

P&L Ownership & eCommerce Growth:

• Own and manage the P&L for eCommerce channels, ensuring revenue and profitability targets are met.

• Analyze sales performance, pricing strategies, and promotional investments to drive growth.

• Optimize profit margins by managing product mix, pricing strategies, and operational costs.

• Collaborate with finance and leadership to develop annual revenue forecasts and budget allocations.

Project & Vendor Management:

• Oversee projects related to channel expansion, content optimization, and new service implementations.

• Work closely with vendors, agencies, and internal teams to execute deliverables on time and within scope.

• Manage timelines, workflows, and resources to ensure seamless execution of initiatives.

Content & Digital Optimization:

• Ensure all company product content (descriptions, images, enhanced content, videos, etc.) is fully optimized across distributor and eCommerce platforms.

• Monitor and improve content effectiveness through performance analysis, A/B testing, and SEO best practices.

Training & Partner Enablement:

• Conduct training sessions for distributor staff and eCommerce partners on new programs, product positioning, and digital tools.

• Develop training materials and resources to enhance partner knowledge and engagement.

• Present key product and service updates to internal stakeholders and external partners.

Performance Analysis & Continuous Improvement:

• Assess channel performance using Amazon Seller/Vendor Central, Walmart Connect, and distributor dashboards.

• Track sales, margins, and marketing ROI, adjusting tactics based on performance data to maximize partner success.

• Conduct competitive analysis to refine strategies and maintain company’s market leadership.

The ideal candidate is both analytical and strategic, with strong project management skills, the ability to work cross-functionally, and a keen focus on execution, results, and profitabilit