In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

The Category Development Manager (CDM) is responsible for developing and managing the Category and Shopper plan for key customers to lead and deliver innovative category solutions with the support of National Sales and Trade Marketing. The CDM will provide leading shopper insight through research and data to create actions that drive our product, price, place and promotional strategies with our key customers. The CDM will contribute to the development of the Off Premise Commercial Strategy as well as support the business with relevant understanding and insight as and when required. In addition, the CDM will manage and develop external relationships with key customer contacts defined within the company contact strategy.