This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The Cadillac Experiential and Partnerships Assistant Manager supports the development and execution of innovative, inclusive marketing strategies that create memorable brand experiences and fosters strategic partnerships. This role will report the Experiential & Partnerships Manager and play a pivotal in creating immersive brand experiences that drive brand awareness, customer engagement, and expands our partner network through experiential marketing, events, and collaborations.
The individual in this role will assist with assigned brands experiential activations and partnerships, collaborating with GM Regions, brand product and strategy teams along with agency partners to ensure all aspects of partnerships and activations are executed successfully. This position requires an understanding of overall brand strategy, positioning, goals and objectives and the ability to communicate these to stakeholders.
KEY RESPONSIBILITIES:
Assist in the development and implementation of experiential marketing strategies
Cultivate diverse strategic partnerships to enhance brand visibility and drive business growth
Support with data-driven insights to integrate experiential and partnerships into broader marketing efforts
Plan, organize, and execute brand sessions necessary to ensure alignment of experiential objectives ladder up to brand goals
Assist with management of event logistics, vendors and agency partners
Review existing and new partnership opportunities to ensure they align with brand values and deliver against goals
Participate in team meetings and contribute to brainstorming sessions for upcoming marketing initiatives
Facilitate strong relationships with key partners to drive cohesive planning
Collaborate with brand marketing teams on supporting efforts to amplify experiential and partnership initiatives
Ensure consistent brand messaging across all touchpoints
Additional Job Description
QUALIFICATIONS:
Bachelor’s degree required, preferred in marketing, business administration, or a related field
5+ years of experience in marketing, with proven capability to execute events partnerships
Strong organizational skills with the ability to manage multiple projects simultaneously
Effective communication and interpersonal skills; with ability to build and maintain relationships internally and externally
Capability to effectively work across various teams to achieve common goals
Ability to work in a fast-paced environment and adapt to changing priorities
Creative thinking and problem-solving abilities, with a keen attention to detail
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.