**Introduction** Hiring manager and Recruiter should collaborate to create the relevant verbiage. **Your role and responsibilities** As a Geo Web Strategist within the IBM.com organisation, you will be part of a team focused on delivering exceptional web experiences, curated to engage local audiences and accelerate growth across the Americas. You will collaborate cross-functionally, within region and worldwide, with stakeholders to land, personalize and optimize integrated web strategies that engage local target audiences and ensure business objectives are strategically aligned. • Land, personalize and optimize web experiences to deliver outcomes against key business objectives. • Collaborate across Marketing and business stakeholders to define and drive the Geo/country web strategy (including SEO+SEM). • Take the initiative to relentlessly test and optimize local web experiences using data, research, and experimentation. • Set baseline performance metrics, track and report KPIs, providing regular updates to stakeholders. **Required technical and professional expertise** • 2-3 years of experience as a Web Strategist or agency equivalent • Hands on experience in Adobe Experience Manager Sites, Adobe Target, Adobe Analytics • Ability to work in a team environment, collaborating with cross-functional teams • Creative problem-solving skills • Strong project management and communication skills **Preferred technical and professional experience** Hiring manager and Recruiter should collaborate to create the relevant verbiage.