Brand Strategy Program Manager, AWS Brand
Amazon.com
The AWS Brand team is looking for an experienced, detail-oriented Program Manager (PM) to drive the development and delivery of brand strategy projects across high impact workstreams.
In July 2024, the Brand team launched an updated brand system with a goal of creating an ownable, recognizable, and unified experience for our customers. The Brand Strategy Program Manager will be responsible for supporting the Brand Strategy team drive key programs including foundational brand architecture and nomenclature, brand and logo guidance and governance, and business and product portfolio strategy.
The ideal candidate is passionate, approaches work with a sense of grit, and is motivated to bring clarity to ambiguous challenges. You have demonstrated experience managing brand strategy projects from scoping to delivery. You will be adept at thriving in a dynamic and fast-paced environment, able to assess and manage risks, understand and communicate trade-offs, and manage multiple end-to end strategy workflows. You will earn the trust of your peers, demonstrate bias for action, problem solving skills, and maintain clear and concise communication across multiple stakeholders and projects.
This is an exciting opportunity to meaningfully contribute to a priority initiative for the AWS brand team and larger marketing organization, unlocking efficient, effective, and high bar brand strategy at scale.
Key job responsibilities
* Collaborate with agency partners and internal stakeholders to establish clear and actionable project plans, including approach, timelines and deliverables.
* Manage meetings, stakeholder outreach, and related follow up with brand leadership and working teams
* Gather and organize business inputs and feedback, create trackers and information libraries, and document clear guidance
* Manage external agencies engagements from RFP and contract management to review cadences and on-time delivery of scope items.
* Stay one step ahead of project deadlines and provide weekly updates on project status
* Track wins and opportunities and feed into established org-wide reporting mechanisms such as quarterly/monthly business reviews (QBR/MBR).
* Offer solutions when faced with roadblocks, unexpected delays, or critical changes to project approach
* Contribute to organization-wide initiatives meant to improve how we work as a team and deliver for stakeholders
* Establish and implement processes and mechanisms that allow business partners to action on brand strategy.
* Establish strong business acumen and deep understanding of the complex AWS business and stakeholders landscape
About the team
AWS Brand is a team of strategists, designers, copywriters, program managers, and beyond, all working to build an inclusive and ownable brand implemented at a global scale. We pride ourselves in being great listeners and question askers, strategic thinkers and problem solvers, working on behalf of the customer and in support of the entire AWS org.
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
In July 2024, the Brand team launched an updated brand system with a goal of creating an ownable, recognizable, and unified experience for our customers. The Brand Strategy Program Manager will be responsible for supporting the Brand Strategy team drive key programs including foundational brand architecture and nomenclature, brand and logo guidance and governance, and business and product portfolio strategy.
The ideal candidate is passionate, approaches work with a sense of grit, and is motivated to bring clarity to ambiguous challenges. You have demonstrated experience managing brand strategy projects from scoping to delivery. You will be adept at thriving in a dynamic and fast-paced environment, able to assess and manage risks, understand and communicate trade-offs, and manage multiple end-to end strategy workflows. You will earn the trust of your peers, demonstrate bias for action, problem solving skills, and maintain clear and concise communication across multiple stakeholders and projects.
This is an exciting opportunity to meaningfully contribute to a priority initiative for the AWS brand team and larger marketing organization, unlocking efficient, effective, and high bar brand strategy at scale.
Key job responsibilities
* Collaborate with agency partners and internal stakeholders to establish clear and actionable project plans, including approach, timelines and deliverables.
* Manage meetings, stakeholder outreach, and related follow up with brand leadership and working teams
* Gather and organize business inputs and feedback, create trackers and information libraries, and document clear guidance
* Manage external agencies engagements from RFP and contract management to review cadences and on-time delivery of scope items.
* Stay one step ahead of project deadlines and provide weekly updates on project status
* Track wins and opportunities and feed into established org-wide reporting mechanisms such as quarterly/monthly business reviews (QBR/MBR).
* Offer solutions when faced with roadblocks, unexpected delays, or critical changes to project approach
* Contribute to organization-wide initiatives meant to improve how we work as a team and deliver for stakeholders
* Establish and implement processes and mechanisms that allow business partners to action on brand strategy.
* Establish strong business acumen and deep understanding of the complex AWS business and stakeholders landscape
About the team
AWS Brand is a team of strategists, designers, copywriters, program managers, and beyond, all working to build an inclusive and ownable brand implemented at a global scale. We pride ourselves in being great listeners and question askers, strategic thinkers and problem solvers, working on behalf of the customer and in support of the entire AWS org.
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
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