Are you interested in driving the creative strategy for the world’s most innovative brand? Amazon Web Services (AWS), a subsidiary of Amazon.com and a leader in cloud computing, is seeking a Brand Strategist with a passion for using data to drive bar-raising brand insights. This is a role that will challenge you in all the best ways as you inspire and inform the brand vision, and raise the quality and consistency of all marketing work for AWS.

The Brand Strategist will meaningfully contribute to brand and campaign initiatives for the cloud computing market leader, informing brand identity, design, and creative content including events, marketing campaigns, long-form and short-form videos, and beyond. This role will work closely with Brand leadership and Senior Brand Strategists to gather various inputs (marketing or business objectives and insights, market and customer research, analytics and brand studies, social and cultural trends, creative opportunities) to identify novel customer insights and brand opportunities, and creating frameworks and mechanisms enable the larger marketing organization.

Key job responsibilities
* Conduct, analyze, and synthesis customer and market research to inform brand and marketing outputs
* Identify novel customer insights and brand opportunities to drive consistent, high-bar creative which positively shift perceptions and grows our business
* Contribute to the development of foundational brand guidance including positioning, architecture and portfolio strategy, naming, and brand identity
* Collaborate with design and marketing partners to define the brand experience across the customer experience including visual expression, voice and tone, messaging, channel, and format
* Provide inputs to campaign strategies and creative briefs that articulate insights that will inspire creative teams, and provide measureable creative and content strategies
* Build out brand training materials for marketing stakeholders and peers
* Participate in open and productive strategic debates that result in the best possible outcomes for customers
* Manage multiple priorities and make things happen in a fast-paced, dynamic, culture.
* Collaborate and build relationships with marketing stakeholders across AWS, as well as usability, business, and development teams to deliver high-quality, scalable, on-brand customer experiences
* Contribute to a diverse and inclusive creative culture that enables world-class creative development
* Present solutions and gracefully defend decisions to executive management

A day in the life
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Hybrid Work
We value innovation and recognize this sometimes requires uninterrupted time to focus on a build. We also value in-person collaboration and time spent face-to-face. Our team affords employees options to work in the office every day or in a flexible, hybrid work model near one of our U.S. Amazon offices.

About the team
AWS Brand is a team of strategists, designers, copywriters, project managers, and beyond, all working to build an inclusive and ownable brand implemented at a global scale. We pride ourselves in being great listeners and question askers, strategic thinkers and problem solvers, working on behalf of the customer and in support of the entire AWS org.