Brand Marketing Manager SSA
Ford
Knowledge and understanding of marketing frame works.
Able to work with a diverse group and understand needs of our diverse customer base
Analytical thinking, strong conceptual skills, pragmatism and organizational abilities
Strong verbal and written communication skills to present data and recommendations effectively and efficiently
Ability to develop and maintain strong working relationships, elicit support and cooperation from a wide variety of sources, including many departments within the business
Language – Fluent in English, French/Arabic is a highly preferred
Sound working knowledge of Microsoft Office tools
Comprehensive capability with Microsoft Office Suite
Ability to develop processes and procedures to deliver on improvements
Timely launch of new products
Distributor satisfaction on product planning process / interface
Closure of product actions (from Product Committee)
Mix and Segment share improvement
Complexity Reduction (in line with Global Guidelines)
PCV take-rate
Cost reduction through feature / spec rationalization.
Internal:
Interface with Product Marketing, Sales Managers, Portfolio Strategy, PD, FCSD (VP), Pricing, Sales – Production Planning, GTS, Global and Marketing Comms.External:
Interface with Distributor Product& Brand Team, Sales Team, Sales & Marketing Management team.
Bachelor in Business from a reputable university. MBA is a plus. Automotive industry experience Business plan development and implementation experience Retail automotive experience is a plus
Product Lines: TBD Lead source for Competitive Intelligence, Customer Insights and Market Studies to support current and forward model strategy. Develop suitable strategy and brand plans for portfolio including ongoing revenue improvements (SIP/SVP New Product Requests, Vehicle Personalization opportunities, Mix Management). Support Product Marketing with development of Market Equations (Price, Volume, Mix) throughout the GPDS milestones prior to Program Approval. Lead Brand Marketing inputs to launch process including pricing, wholesale guide, launch mix and brochure approvals from Program Approval to Job#1. Lead in proposing pricing strategy for portfolio, assessing impact on volume, product specification, variable marketing, revenues and brand. Key post <PA> events: Launch Readiness, SoMP Updates, Job#1 pricing and MY pricing. Interface with LVEA requirements to ensure availability of PP / MP1 units when and if required. Provide input to Volumes Planning (FPV) development to support cycle plan updates. Support Order Guide/PCV development, Brochure/website approval and wholesale deck development. Approve technical product information in brochures and websites. Deliver on portfolio complexity reduction and revenue/profit increase. Coordinate and manage fixed marketing / Co-Op and market view platform. Interface with Distributors in Africa on regular intervals to develop / align on all product related discussions, product life cycle planning, product optimization, pricing strategies and volume discussions developments
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