Responsibilities:

Build a Brand development and growth strategy for the Leading Men’s Fashion Brand.   Ensure execution across the brand is aligned to the broader marketing strategy of Markham.   Be Customer obsessed – Collaborate with Insights and data analytics to identify trends, issues, opportunities for growth and development of the Markham brand and unexplored markets.   Build strong customer targeted strategies – retention, rewards, new markets.   Build-out detailed seasonal, campaign, brand pillars, messaging and ideation plans.   Have a key understanding of digital marketing and the experience in socialmedia as a communication channel.    Collaborate with all internal partners and external partners where needed to create, lead and brief promotion/media content across all channels.    Work closely and collaborate with product and design & trend forecasting teams to constantly evolve the Markham brand.    Own the collaboration strategy. Build a pipeline of brands and individuals that will build brand value for Markham.   A huge passion and drive to make a difference in SA with the ownership of the Markham CSI and Sustainability.   Evolution of the production and aesthetic for all seasonal brand campaigns with internal and external partners.    Budget management for content creation and production, Social media community management, purchasing of paid media, influencer and marketing strategies.    Reporting of all above KPI’s and campaign success on a monthly basis to management teams. 

 

Qualifications and Experience:

A relevant tertiary qualification   Individual must have strong industry track record and experience 3-5 years Brand Marketing Management experience Must have experience in managing a team (direct reports) 

Skills:

Proven track record and ability to market a brand by demonstrating innovative and creative thinking within this area.   Ability to persuade and influence both internal and external stakeholders.   Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving.   Experience in campaign shoots, fashion production and creative directing desirable.   Strong written and verbal communication at all levels of organisation.   Proven leadership and people management ability.

 

Behaviours:

Effectively considers the diverse needs of various stakeholders Applies market and business insights in order to drive organisational objectives Conveys information and communicates ideas in a clear, concise and impactful manner Understands, anticipates, and meets the needs and expectations of customers Interprets and simplifies complex and contradictory information when resolving organisational problems

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.