Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.
The American Heart Association has an excellent opportunity for a Brand Marketing Manager in our National Center office located in Dallas, TX. This position can be home based.
In this role, you will be responsible for oversight and development of brand asset standards, as well as developing marketing plans and campaign schedules for assigned Association business areas to help advance market objectives and impact goals. Responsible for overseeing marketing execution and analyzing results of marketing plans. This role will collaborate with cross-functional teams (Business Unit, Communications, Research, Science, Digital and Social as examples) to engage the public in paid, owned and earned go to market activities that deliver against aligned metrics. Responsible for building and managing relationships with all stakeholders internally and externally to meet business needs and fulfill assigned marketing plans. Strong project management and communication abilities are essential to this role. This role will report to the Vice President of National Brand Marketing.
Expected pay range will be $80,000 to $85,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.
ResponsibilitiesIn collaboration with the VP of Brand Marketing, research, identify and recommend marketing strategies, tactics and plans that promote the public health and business objectives of this funded program.Oversee compliance of brand standards for American Heart Association and develop standards for its individual programs. Oversee content and questions related to the Association’s BrandHub, which provide brand guidance, standards and templates. Work with research team to conduct market analysis, baseline testing and assessment of opportunities that meet target needs. Develop briefs, timelines and annual / seasonal integrated marketing plans that effectively target audiences, and address identified gaps and opportunities to advance goals. Lead marketing campaign project management, including planning implementation, execution, and measurement. Collaborate with internal and external teams and agencies / vendors to ensure content is delivered efficiently and effectively, while aligning to overall marketing strategies to inspire audiences to take action. Analyze and optimize campaigns in market, reporting on effectiveness, opportunities and lessons learned. Works with analysts and cross-functional teams to develop and deliver performance reports, insights and recommendations for actions and future considerations.Implements tests and learns. Partners across departments and business units to build, track, and optimize advertising campaigns (SEM, social, display).
Qualifications
Bachelor’s Degree or equivalent work experience (Business Administration, Public Health, and/or Marketing degree)Three (3) to five (5) years of work-related experienceExperience with project management frameworks and platformsExperience with understanding and implementing brand standards across a variety of marketing communicationsExperience in executing integrated marketing campaigns to address business needsExperience working with multiple vendors / partners with critical timelines and multiple project requirements.Basic knowledge of populations and audience messaging for social determinants of healthExcellent cross-functional team, project, and organizational leadership skills with the proven ability to interact with and influence across all levels and functionsAbility to capture audiences with compelling narratives and possesses excellent deckbuilding and written/verbal communication skillsUnderstanding of basic marketing metrics and analytics
Compensation & Benefits
Expected pay range will be $80,000 to $85,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs; elgibility for an incentive program is based on the type of position.
Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.
At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.
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In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities
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