Cape Town
80 days ago
Brand Marketing Manager

WE ARE BASH 

We are a team of leaders. True owners, humble learners and friends. We’re here to overcome big challenges, build tech solutions for people to enjoy, while doing the best work of our careers, together, as Bash. 

This journey requires grit, ambition and teamwork to thrive. We are transforming SA retail for the better; using a stable, secure base as our catalyst for change. We are building on a scale that will test our limits but when we break through, the impact on us and our customers will be profound.

As the Brand Marketing Manager, you will play a pivotal role in crafting and executing a dynamic marketing strategy alongside the Head of Brand Experience. Your focus will be on creating compelling omni-channel campaigns + experiences and maintaining a consistent brand presence across all touchpoints. WHAT YOU’LL DO Planning, executing, and monitoring marketing campaigns with meticulous attention to detail, in collaboration with internal and external stakeholders. Translating strategic insights and new feature releases into actionable go-to-market campaigns aimed at expanding product adoption across multiple channels. Coordinating closely with our PR agency and social team to execute impactful events, influencer programs, and press releases. Oversee and coordinate implementation of the marketing calendar, providing proactive updates on status. Working closely with channel owners to grow and maximise our owned channel reach, ensuring alignment with brand goals and objectives. Aligning closely with product and content teams to synchronise releases and campaigns with broader marketing objectives. Project manage branded omni-channel touchpoints, including packaging, in-store collateral, and fleet branding. Conducting comprehensive reporting to measure campaign efficiency and commercial success. Managing budgets and resource allocation to optimise ROI Acting as a brand guardian to ensure all communications adhere to the brand style guide and tone/position WHO YOU ARE: This job is for you is you have:  Degree in Business Administration, Marketing, Communication or equivalent 5+ years of experience in the field of Brand Management / Communications. Excellent organizational and project management skills. Background in e-commerce or omni-channel retail preferred. Deep understanding of various marketing/media channels and their strategic implications. Strong analytical skills and a data-driven mindset. Collaborative team player with the ability to lead cross-functional initiatives. Strong communication skills and the ability to convey complex ideas effectively. One or more of the following will help you stand out: Experience in any report building from raw data. Knowledge of  advanced martech platform(s).

WHERE YOU’LL BE

We are intentional about connecting and give you the tools & equipment to enable you to do work that matters. We also believe that doing certain types of work happens best organically which is why we encourage our teams to travel so we can make magic happen face to face. Our offices are a vibe. They are decked out to make collaboration easy and help our team create lasting connections with each other. 

BASH BENEFITS: WHAT’S IN IT FOR YOU?

A seriously smart team of people! We are selective about who joins our team to make sure we’re made up of the best of the best Agency: Structures remain flat, accountability wide Top $$: The best people, in the right roles, earning at the top tier. Our ethos is about quality and aligning merit and output with the rewards. We believe in reciprocity.  Saving for your future: Saving is not easy. Taking a chunk monthly for your future is imperative. We provide the fund and support to do just that Hackdays: These happen monthly as we push the envelope and give our teams freedom to find the space to do things they have only had time to wonder about Quarterly parties: Connection and community is our jam Extensive opportunity to learn: Library, blinkist, interest groups and team rotations Exclusive shopping discount: Save when you shop across 29 of SAs biggest brands

 

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