We Go Places! How about you?

Job Grade: 15
Location: Sandton Gauteng or Cape Town Western Cape
Function: Marketing
Sub Function: White Spirits
Type of Contract: Permanent
Reference Number: 110516
Closing Date: 17.05.2024

Job Purpose:

Reporting to the Senior Brand Manager, the Brand Manager will devise, recommend and after approval, implement and execute strategic brand marketing plans, which will ensure achievement of key performance indicator targets for the brand within the responsible brand portfolio

 

Main responsibilities include:

Further developing, in conjunction with the Senior Brand Manager, the brands’ strategic positioning with particular emphasis on the brand strategy, brand communication & media strategy, and channel execution strategies

Contributing to the planning cycle by providing strategic input into long term plans, using all tools necessary to understand consumer & customer motivations and ensuring brand equity and market share development

Work with the Channel Managers and Regional Trade Marketing Managers to support the development of a visibility & incentive toolkits to reinforce iconic brand assets & keep the brand top of mind 

Direct and liaise with the Channel & Commercial Teams across On-Trade, Off-Trade and eCommerce

Work with the Events and Activations (HQ & Regional) teams to bring the brand to life in the market with fit for consumer events/activations/experiences

Managing the evaluation of the brands’ performance using all available tools in conjunction with regular trade and customer visits including regular attendance at relevant consumer connections

Managing the brands’ packaging development with focus on improving costs in conjunction with Supply Chain. Working with internal and external brand owners to ensure appropriate marketing mix including pack design and developments

Influencing and developing the innovation strategy for the brand

Zero Based Budgeting and Rolling Forecasts - Managing, controlling and reporting on the brand budget

Management of Brand renovation projects, liaising with Innovation, Finance, Supply Chain and Commercial colleagues to bring new SKUs to the market’

Any other duties assigned from time to time

 

Critical Experience:

 

A Bachelor's Degree (preferably in business/marketing) with at least 3 years experience in a marketing role

Proven experience of Strategic Brand Management, Creative Advertising Development, Digital, Media strategy, Sponsorship, BTL/Trade Marketing, Portfolio management, Packaging development

Be self- motivated, creative and have excellent communication and interpersonal skills with the ability to influence at all levels

Be highly analytical with effective planning, organisational, presentation and strategic skills to perform in a demanding environment

Display strong leadership skills with capability of using a range of leadership styles to engage key stakeholders, groups, teams and individuals

An effective communicator with capability to establish a strong collaborative way of working across the business to generate winning solutions

Proven agency management

A creative mind with a passion for crafting exceptional brand experiences

 

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.