Site Name: UK – London – New Oxford Street Posted Date: Feb 12 2025 We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme. We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work. Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK Please note this is a 12-month fixed term contract. Job Purpose At GSK, we unite science, technology, and talent to get ahead of disease together. We are looking for a dynamic Brand Manager to join our Vaccines team and bring a wealth of expertise on all aspects of the marketing mix and performance optimization across owned and third-party channels. In this role you will be accountable for implementing the marketing strategy within our Shingles team and will work closely with the Senior Brand Manager on contributing to the strategy and with the broader commercial team. This is an important role within GSK’s critical department, working specifically on the largest vaccine within the UK Commercial company where there are significant performance ambitions requiring us to be accountable for impact, ambitious for patients and always do the right thing. Could you be suitable for this role? We will be delighted to hear from talented individuals that align to our values. These are at the heart of everything we do and include: Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. Key Responsibilities: This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following: Customize, localize and personalize relevant global brand content in an effective and efficient way, to maximize customer engagement. You are also responsible for the creation of local relevant materials. Build strong and collaborative relationships with key partners in the cross-functional team across medical, insights, sales on the development, delivery and approval of consumer facing marketing campaign materials and patient support materials Collaborate extensively with external creative and media agencies from concept to delivery in an agile manner. Lead on the development of a variety of consumer and patient facing materials with agility and extensive project management to fit consumer facing marketing strategy across the omnichannel journey determining which content is most relevant for each touchpoint. Be the ‘voice’ of the public and patient by using consumer insights from consumer landscape trends, market research, and media brand lift studies to optimise marketing content with a test and learn approach and continuously identify opportunities to improve consumer engagement Actively contributes to the marketing brand planning process Ownership of materials and processes for GSK to thrive in a competitive marketplace using ambitious KPIs to track performance over time and be accountable for impact. Mindset and Behaviours: Ambitious for patients – brings the voice of the consumer and patient to the cross-functional team. Demonstrates the ability to think both strategically and tactically. Brings an entrepreneurial mindset; willing to test & learn to drive continuous improvement. Communicates effectively and in an engaging manner. Brings a high-energy and passionate outlook to the job and can influence those around them. Able to build a sense of trust, rapport and transparency that creates a comfortable and effective workplace culture. Takes pride in their work with high attention to detail and demonstrates a ‘right first time’ approach to material creation. Why you? Basic Qualifications & Skills: We are looking for professionals with these required skills to achieve our goals: Marketing experience with demonstrated project management skills and Veeva Promomats experience. Highly consumer and patient focused. Experience working in a highly regulated environment on compliance and good understanding of pharmaceutical industry regulations (ABPI Code of Practice). Excellent communication and stakeholder management skills. Comfortable in a fast-paced and agile environment. Experience in contributing to and delivering a campaign strategy for a brand. Preferred Requirements: Please note the following skills are not necessary, just preferred, if you do not have them, please still apply: Strong commercial and business acumen. Works creative and independently being comfortable with problem solving and has the passion and energy to drive what is needed Driven by optimisation of goal metrics over a period of time (results orientated) with analytical ability to use data to inform decisions. Vaccines knowledge and experience preferable. Closing Date for Applications – Wednesday 26th of February (COB) Please take a copy of the Job Description, as this will not be available post closure of the advert.  When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only). We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on Ukdiversity.recruitment@gsk.com or 0808 234 4391. The helpline is available from 8.30am to 12.00 noon Monday to Friday, during bank holidays these times and days may vary. Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a UK Recruitment FAQ guide. Click the link and scroll to the Careers Section where you will find answers to multiple questions we receive . As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. 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