Job Description :

Job Title: Brand Manager - Premium Beer & RTDs

About us

UBL is among the top FMCG Companies in Uganda, and a subsidiary of East African breweries the largest Alcoholic beverage business in the region. It prides with having an outstanding collection of brands that range from beer, spirits and ready to drink (RTD’s)

With a local breweries in Uganda, distilleries, support industries and a distribution network across the region, the group’s diversity is an important factor in delivering the highest quality brands to Ugandan consumers and long-term value to investors.

As a consumer-driven business, we take time to study the market and understand consumer needs and wants and how best to satisfy them or anticipate them.  That is why we constantly invest in innovating and renovating our brands to stay on par with dynamic consumer trends.

About the function

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviors, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the role

Leverage consumer insights to ensure effective development and implementation of strategy to shape, grow and build brands.

The role is critical to the overall EABL short, medium and long-term strategy as it leads the implementation of the brand strategy and full breadth of execution of activities

This role has the responsibility of the driving the delivery on the NSV target for the brand(s) they are accountable for & full oversight on their brands A&P to deliver on the brand GM.

Role Responsibilities

Develop, implement & monitor annual strategic brand plan including effective management of allocated budget.Analyze market research data including secondary research and taking corrective action for enhancement of brand strategies.Inspire and motivate agencies to execute brilliantly - working pre-dominantly with promotions and media agencies.Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.Effective management of brand advertising and sales promotion to generate brand growth.Plan and implement brand media strategy.Recommending, planning & co-coordinating brand PR activities likely to enhance the brand sales and image in the short or long term.Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.Monitor competitor activities affecting the brand and take appropriate corrective actionMonitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liaison with Marketing Manager.Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.Prepare monthly brand expenditure and variance report to control budgeted expenditure.Market intelligence through regular trade visits and utilizing this to enhance brand activities.Interaction with Regional Brand liaisons to give updates on implementation of Brand strategic plans.

This role will also have collaborative responsibilities at local and regional levels in the areas below :-

Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.Inspire and motivate agencies to execute brilliantly - working pre-dominantly with promotions and media agencies.Champions brand agenda in Uganda to deliver GAME plan.Evaluate key Programmes to build learnings.

Experience / skills required

Qualifications

A Bachelor of Commerce Marketing or business degree or equivalent

Experience

3-5 years marketing experience preferably in a FMCG environment.Experienced in the development and execution of brand and marketing strategies.

Skills

Strong leadership and strategic planning skillsExcellent campaign management, analytical and decision-making capabilityStrong commercial exposure and understanding.High level of Emotional energyEnhanced Strategic penetrationStrong people performance – able to inspire and mobilize people (both direct reports and a broad range of others) to deliver great resultsStrong project management skills – able to manage multiple projects, and execute them all well

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. 

We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.                          

             

Feel inspired? Then this may be the opportunity for you. 

Worker Type :

Regular

Primary Location:

Portbell Brewery

Additional Locations :

Job Posting Start Date :

2025-01-22