Mumbai, IND
39 days ago
Brand Manager - Infant Nutrition
JOB SUMMARY _Responsible for the topline and profitability for the assigned brand in the Abbott portfolio & Conceptualization and Formulation of marketing strategies and associated communication development for the brand_ CORE JOB RESPONSIBILITIES + _Building strong marketing programs to drive engagement with the target audience - consumers / HCPs. Tracking and measuring the impact of the Marketing Programs._ + _Driving market shaping initiatives by focusing on execution of HCP (healthcare professional) education and promotion plans_ + _Managing the medical creative agencies so as to develop brand communication. While also focusing on A&P spends and related provisions._ + _Support and drive sales – work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high quality manner._ + _Liaise with Market Research agencies to gather insights from consumers so as to evolve relevant brand communication strategy_ + _Follow due diligence in documentation and ensuring OEC SOPs are followed._ MINIMUM QUALIFICATIONS **Minimum Education** _Graduate_ **Education Level** **Major/Field of Study** _B. Pharm / B.Sc and MBA_ _Marketing_ MINIMUM WORK EXPERIENCE **Experience** **Experience Details** _4+ Years_ + _Previous experience in pharma marketing in reputed organisation/brands_ + _Proven track record for designing, implementing and tracking impact of creative marketing programs for HCP engagement_ + _Experience in sales function in Pharma/ Healthcare will be an added advantage_ + _Should be excellent in interpersonal, influencing and negotiation skills_ An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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