Wells Enterprises is looking for a strategic & action-oriented Brand Manager on Blue Bunny to steward the brand into its next era of growth. Reporting to the Sr. Director of Blue Bunny, you will be responsible for the day-to-day management of the Blue Bunny business. This role requires a self-starter who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross functional team to work together to achieve complex goals.   

Primary Responsibilities:

Brand Strategy & Positioning: Develop, collaborate, and implement foundational brand positioning that will drive all future brand activity (Product Portfolio, Innovation, and Marketing Communications) Consumer Insights & Trends: Working collaboratively with Consumer Insights, conduct & analyze consumer research, market research, and syndicated data analysis to identify trends and inform go-forward plans.  Marketing Campaigns & Activation: Lead an integrated agency team to plan & execute marketing campaigns that win the hearts and minds of consumers - including tactics such as digital, social, influencer, and traditional advertising – while ensuring brand consistency across all touchpoints.  Performance Tracking & Optimization: Measure and analyze key performance indicators, leveraging findings to adjust strategies and meet business objectives.  Product Portfolio Development: Working with cross functional partners, identify roles and objectives of our products across channels, partnering with product managers, R&D, and production experts to ensure products are consistently hitting consumer and customer needs and expectations Holistic General Management: Champion the bottom-line success of the brand, identifying opportunities for improvement and partnering with cross-functional partners to capitalize on their resolution.  Sales, Retail, and E-Com Support: Collaborate with demand partners to connect brand and marketing initiatives with the goals and objectives of our customer partners, driving growth for all.  Team Leadership: Lead & coach a team of (1) Associate Brand Manager, developing their skills and capabilities while delivering business results you both can be proud of.