THE JOB AT A GLANCE:
As a Brand Manager for Jungle Category comprising of the brand Jungle. You will report into a Marketing Manager. You execute brand plans while trying to achieve sustainable and profitable growth for your brands. You will achieve this by leveraging consumer and shopper insights to craft brand/s that consumers love, and by executing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation. On a daily basis this involves articulating and delivering the full marketing mix for your brand. You will work with the Marketing centres of excellence, leveraging their expertise to optimise pricing, promotions, product innovation, packaging and marketing mix.
ESSENTIAL SKILLS & QUALIFICATIONS:
2+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth
BBusSc/BCom preferable
Proven record of successful brand development and Idea to Market strategies
Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights
#LI-KM3
WHAT YOU WILL DO:
Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit)
Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication
Partner with the Consumer Insights team to generate brand-relevant insights from all touch-points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources
Lead creative agency through the Communication Strategy process for your brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint
Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management
WHAT YOU WILL BE MEASURED ON:
Brand(s) growth
Marketing ROI
Brand health
Market share (%)
Net Sales volume and value growth
Brand profit / Gross margin
Weighted / numeric distribution
Team development and feedback
Innovation Performance
Environment created
Promotion performance
Innovation performance
Strategic