Work Flexibility: Hybrid

The Brand Manager is the brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns.
 

What you will do:

In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targetsCreate/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impactIdentify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.Develop trust and strong relationships with local marketers, sales professionals, internal stakeholders, and key customers (KOL), create annual marketing plan and portfolio roadmap over 3-5 years horizonDefine and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of productsProvide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activityIn partnership with the Education Manager, identify internal training needs and create relevant content and training programsCreate scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programsManage branding, messaging, positioning and pricing of assigned brands based on market, customer, and competitive insightsCoordinate the HCP academy plans and execute in line with the power brand strategy
 

What you need
Required:

Bachelor’s degree in Marketing, Engineering, Business Administration or similar field5+ years in medical devices area, in a product manager or marketing roleFluent in English

Preferred:

Experience with sports medicine portfolioExcellent presentation and interpersonal communications skillsStrong analytical and problem-solving skillsAbility to manage multiple projects while delivering on established timelinesAbility to be persuasive in the absence of organizational authority

Travel Percentage: 40%