As our Brand Manager for our CMF business, you will be the brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies.
WHAT YOU WILL DO:
· Responsible for the product, program, or portfolio strategy
· Interpret competitive landscape and incorporate into marketing strategy
· Author key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
· Deploy resources to measure, monitor, and direct changes to marketing strategy to drive customer engagement
· Drive segmentation and targeting methods to improve commercial efficiency
· Establish pricing strategy that assures alignment with overall business goals and P&L drivers
Lead, mentor, and develop a high-performing team, fostering an environment of collaboration, continuous learning, and professional growth.
· Establish metrics and goals/success criteria and milestones
· Conduct post-launch analysis and implements lessons learned
· Forecast sales while considering the market, product, and other valuable factors
· Mentor, develop and influence across the business, intentionally building cross-divisional relationships
· Develop key relationships with industry/market thought leaders, organizations, and institutions, and translate business insights into future business strategy.
WHAT YOU NEED:
Required:
· Bachelor’s degree
· 8+ years of work experience
· Minimum of 5+ years medical device experience
Preferred:
· Prior sales or marketing (marketing manager, product manager, associate manager, etc) experience.
· Proven experience leading a team.
Travel Percentage: Up to 50%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.