Description The BIL Measurement Lead will create a framework for consistent and accurate measurement of BIL campaigns, including the identification and rollout of the tools, templates and mechanisms needed to scale the framework to the organization. With new experiences and tactics being developed every day, the BIL Measurement Lead will consult BIL teams delivering campaigns and their Account Manager counterparts on campaign metrics and set-up. When custom experiences cannot be measured by existing Amazon Ads tools or methodologies, the BIL Measurement Lead will propose solutions or measurement experiments to help fill these gaps. They will act as the liaison between BIL and Ads Measurement teams, advocating for brand customers who invest in our most complex, difficult to measure campaigns. Key job responsibilities -Propose and continuously improve a BIL measurement framework that allows us to measure repeatable and never-done-before campaign experiences -Consult Solutions Managers and Account Managers in Ads on our most complex campaign measurement set-ups, including those with complex endemic and non-endemic KPIs -Liaise with measurement teams to communicate the unique needs of complex, full-funnel BIL campaigns -Apply technical understanding of measurement systems to ensure correct campaign setup for unique campaign experiences or KPIs -Propose the correct 1P or 3P measurement tools for unique, online and offline ad experiences About the team Brand Innovation Lab (BIL) is an award-winning advertising team that conceptualizes and executes bespoke advertising experiences for brands who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. Basic Qualifications - 6+ years of digital advertising and client facing roles with a focus on data analysis experience - Experience with annual brand and media planning - Experience with Doubleclick (XSM, DFP), AdJuster or Salesforce Preferred Qualifications - Experience analyzing data and best practices to assess performance drivers Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,800/year in our lowest geographic market up to $189,800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.