Job Description:

KOL/KOC selection, briefing and content generation

Develop KOL/KOC selection criteria and detail KOL/KOC briefing base on business needs confirmed by Comms manager. Output KOL/KOC list, based on KOL selection criteria confirmed by Comms Managers.Brainstorm and output each KOL/KOC ‘s idea base on content angle designed by Comms ManagersKOL/KOC comment section management, generate useful insight base on consumers verbatim on comment sectionSupport Comms manager to execute include but not limited to KOL/KOC AMP process, free goods sample check

3rd party relationship connection build and maintain 

Support Comms manager to organize, build and maintain Brief KOL/KOC timely and clearly according to briefing book, making sure KOL fully understands our brand and product superiority to enable super content generation on time.Review content and provide input before publish online according to aligned project CPS.Quarterly KOL/KOC review base on performance, and upgrade KOL briefing / KOL selection

Insight Generation and emerging KOL recommendation:

Social insight mining and identify emerging KOLs with potential to generate talkable buzz. And make recommendation on KOL to generate super content. LRB/Wechat/Weibo Brand Account Content Planning and Execution:Cook brand account content execution calendar base on brand communication master plan, gate-keeping the content and publish online.Gain free traffic and build Brand equity through engaging with consumer’s post on social media using official account.Review brand account content performance and generate learnings on what’s working/ not working.Review customer/campaign content and provide input with Comms manager’s guidance publish online.Gain free traffic and build Brand equity through engaging with consumer’s post on social media using official account.Review brand account content performance and generate learnings on what’s working/ not working.Review customer/campaign content and provide input with Comms manager’s guidance

 

Qualifications:

Bachelor’s degree or equivalent experience or above in Marketing, Communications, Business, or a related field.Confirmed experience in KOL buying or related roles. Familiarity with DOUYIN/LRB/Bilibili/Zhihu social platforms and eco-systemAbility to understand and apply KOL measurement data for KOL selection.Passion in baby category, strong social insight.Proficient in written and spoken English/Mandarin with strong writing and copy-editing skills.Attention to details and result oriented demeanor.