A client is seeking an eBusiness Brand & Commercial Marketing Director in the Atlanta, GA area. Responsibilities include:

The eBusiness-to-business (B2B) marketing field is rapidly evolving, quickly blurring the lines between brand and commercial objectives. The Brand & Commercial B2B Integrations Director will be at the forefront of developing growth beyond current trends in collaboration with the Brands, Commercial, and Integrated Marketing Experiences (IMX) teams. This role sits at the intersection of technology and business and is integral to implementing marketing solutions that boost user acquisition and adoption of eB2B products.

How You Will Make an Impact:
Collaborate with key cross-functional partners across the company network to build breakthrough, customer-centric solutions that drive audience growth and user engagement.
Create breakthrough ideas to make our marketing communications stand out in a digital
world and allow our programs to flow downward through the sales funnel, connected to
customer conversions.
Utilize digital tools (email automation, display personalization, AI, loyalty, and retention) to close the loop on services and transactions while continuing to drive business objectives.
Analyze and understand customer opportunities and translate them into potential digital engagements.

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