Job Posting Title:

Audience Strategy Analyst

Req ID:

10109540

Job Description:

The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. We lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.

In this role, you will ensure marketing campaigns are infused with insights and data-driven audience signals. You will provide data-driven audience strategies and audience insights that take into account a variety of data sources and platforms.  You will be a consultant/interface between analytics/technical teams and marketing/business, ensuring we are constantly making and maturing data-driven decisions.ResponsibilitiesAudience StrategyCreate data-driven, audience-first strategies for various campaigns, using business objectives, audience performance and insights, and knowledge of data activationProvide strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform deliveryTranslate business objectives into actionable, data-driven audience recommendationsDevelop an understanding of audience data, including available attributes, models, segmentation, and onboarding capabilitiesPlay a critical role in annual upfront planning, providing insights, recommendations and strategies to help shape the holistic marketing plan

Audience Insights & AnalyticsAnalyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations. Present findings to the Audiences team and stakeholdersMonitor the performance of audience strategies and make recommendations for optimization

Audience Team PrioritiesDevelop subject matter expertise and own the development of a priority area for the Audiences team, ensuring the rest of the Audiences team remains informedEnsure Audience team processes are documented and kept up to date

Basic Qualifications

Who you are...

Demonstrated team player with strong collaboration skillsData-driven professional with strong curiosity, a desire to learn, and a passion for innovationStrong communicator with the ability to collaborate across various teamsKnowledge of Disney Parks, Experiences & Products and a passion for the brand

What you bring...

2-3+ years of relevant work experienceExperience using data and insights from multiple sources to provide actionable recommendationsExperience with Data Analysis and Manipulation Tools (Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics)Experience translating insights and recommendations into presentations for various stakeholdersExperience with Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, Braze, Salesforce, etc.)Experience moving projects forward in a large, matrix organization

Preferred QualificationsExperience with audience focused analysesExperience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders)Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation)Experience monitoring audience performanceExperience with audience insights tools, such as Google Insights Finder, Resonate, etc.

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Job Posting Segment:

Marketing

Job Posting Primary Business:

Customer Engagement

Primary Job Posting Category:

Brand & Franchise Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Celebration, FL, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2025-01-08