Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

The Audience Engagement Manager helps contribute to the expansion of our key VIP audiences across a multitude of events through a variety of different channels (email, social, phone and in-person). The key focus is generating new VIP attendees to ensure we are servicing our sponsors, assisting with the generation of new leads for delegate sales and sponsorship and taking responsibility for the delivery of sponsorship items such as 1-to-1 meetings and private briefings. 

Areas of responsibility and accountability

Contribute to the expansion of the audience within the events that you work on (VIPs and key influences) using email, research, relationship building and your network.Utilising email design best practice and our ‘Tone of Voice’ copywriting principles to maximise conversions.Liaise with the wider Audience Engagement team, conference producers, sales team members, marketing, speakers and sponsors to identify key industry community members and VIPs to invite to our events.Contact selected, qualified individuals to discuss and confirm attendance and secure their participation in various structured networking and/or social formats.Ensure VIP confirmations are logged and uploaded to the system (Visit/SAP)Meet audience and facilitation targets, as agreed by the Head of Audience Engagement.Meet and greet VIPs onsite at each event, ensure they are looked after, and participate in the proposed networking/social/sponsored programs.Ensure that VIPs have a superior customer experience pre-event, onsite and post-event.Build strong relationships with VIPs to create brand commitment and loyalty.Ensure successful delivery of private functions such as VIP Dinners, Breakfast Briefings, and 1-to-1 MeetingsConduct research with audience to collect feedback and suggest improvements pre-event, onsite and post-event.Help develop the online community through digital media channels.Work closely with VIPs to understand their needs, who they want to meet, what they want to know.Validate the eligibility of incoming requests for VIP (and other key stakeholder) passes. Check with Senior if unsure of eligibility.Keeping year on year tracker updated and sharing weekly updates with production, Head of Audience & BSD.Assisting with training of new or less experienced colleaguesTaking on extra projects to help drive new initiatives within the Audience Engagement team

What They Produce

High quality VIP email campaigns to contribute to the expansion of our key audiencesGrowth in our databases from own researchRegular retention emails, social media outreach and social media postsInvitations to sponsored sessions (such as private briefings and 1-on-1 meetings)

Decisions

Day to day decisions on VIP email campaigns, made independently with limited reviewProactively come up with new ideas and improved ways of working

Interacts with

Wider Audience Engagement teamInternal colleagues in event production, operations (delivery), marketing, digital marketing & sales Marketing Director to request data for specific campaignsOur VIP audiences, event speakers and sponsors

Measure of Success

Achievement of VIP campaign targets per project, including:VIP numbersRetention of VIPs confirmed vs shows onsiteDeliverable/facilitation targets metAssisting overall event team in ensuring revenue and GP achieved per event

Qualifications1+ Year experience within events or related industry knowledge (finance)Can complete responsibilities independently to a high standard

Knowledge & Skills

Completing role responsibilities at a faster and higher standard and competent in all aspects of role.Ability to train and mentor less experienced colleaguesA strong verbal and written communicator who can confidently liaise with all levels internally and externallyExcellent copywriting skillsWillingness to learn and ability to demonstrate creativity with impactful resultsDetail-oriented and extremely organised Confident using Microsoft Excel, Word, OutlookAdaptable to change and a fast-paced environment Positive can-do attitude.The pay range for this role is $74,000-$78,000This role will expire 2/14

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patternsGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and moreRecognition for great work, with global awards and kudos programs As an international company, the chance to collaborate with teams around the world             

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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