Using our expert knowledge of talk audio and video content, partnerships, marketing, data-driven insights, and digital culture, we steer Spotify in its journey to become the leading platform for spoken-word content. We directly impact the way the world experiences podcasts and video podcasts.
We are looking for a passionate and skilled Audience Development Manager to join our Nordic Podcast team. This person is an experienced curator and strategist, capable of leading Spotify’s efforts in localized podcast and video podcast programming. You will play a meaningful role in defining and executing Spotify’s editorial and content promotion strategy in your local market, working closely with programming, product, marketing, and data teams.
Our collective mission is to drive growth and discovery for podcasts and video podcasts on and off platform, working hand in hand with creators and partners to expand audiences and increase engagement.What You'll DoCurate and program collections, playlists, and surfaces to improve the discovery of both audio and video podcasts, tailoring recommendations based on local market trends.Analyze audience insights and platform data to identify trends, understand user behavior, and optimize content placement for maximum impact.Develop and implement creative, data-driven programming campaigns that leverage both algorithmic and editorial strategies to increase listener/viewer retention.Monitor, interpret, and report on key performance metrics, translating numbers into actionable programming strategies.Stay on top of emerging creator trends across TikTok, Instagram, YouTube, and other digital platforms to inform programming and promotional strategies.Identify and spotlight rising digital creators whose content aligns with audience interests on Spotify.Support the growth of video podcasts by working closely with creators, Partner Managers, and marketing teams to promote new video podcast launches.Advise local studio teams, partners and creators  on content trends, gaps in the market, and audience preferences to inform content investment decisions.Stay ahead of industry trends in podcasts, video, and digital media, identifying new opportunities to improve Spotify’s content experience.Collaborate cross-functionally with teams across multiple markets to align on growth strategies and standard processes.Who You Are1+ year of experience in programming and optimizing content for engagement on a digital platform, with a strong understanding of both audio and video consumption habits.Familiarity with digital/pop culture is necessary—you comprehend how audiences discover and engage with content on platforms such as TikTok, Instagram, YouTube, and similar channels.Analytically minded, with the ability to read, interpret, and work with data to inform programming decisions.A passion for podcasts and video podcasts, with a clear understanding of what drives engagement in Nordic-speaking markets.Ability to work autonomously and manage multiple projects, collaborating with many stakeholders across different functions.Strong strategic and creative thinking skills, with experience in developing successful audience growth plans.A deep understanding of audience segmentation and how to tailor content strategies for different listener and viewer demographics.Experience working with publishing tools and CMS, preferably in a content-focused role.Possesses strong editorial judgment, spotting quality content and emerging talent in the podcast and video space.Excellent writing and interpersonal skills, with the ability to craft compelling copy for multiple audiences.Strong awareness of the digital media landscape/pop culture, with  curiosity about in developments in online publishing, social media, and video platforms.Proficient in Swedish and English.Bachelor’s Degree or equivalent experience.Where You'll BeThis role is based in our Stockholm OfficeWe offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.