Company Description

Who we are:

 

We are the human experience company

We create experiences people love and actions brands need.

When we combine our deep understanding of people with our unmatched expertise in media, magic happens : experiences get invited in, not filtered out.

Data guides us to opportunity, uncovering what people want and how to reach them. Technology makes personalisation and relevance possible. Creativity makes it magic.

 

Our Philosophy on Planning

 

Planners are the backbone of our operations and implement the detail behind our strategies.

 

Our clients relay on us to provide well thought-out media schedules that bring the strategic direction to life and work closely with the strategic teamOur planners know how to calculate reach, set costs, volume-metrics and KPI targets.Planners track budgets, raise CE’s, produce and update media schedules.Planners need to be able to run reach curves and calculate GRP’s and CPT’s / CPM’s.Our planners work closely with our media partners, ensuring that the correct rates, audience measures and timings are executed.Campaign managers need to ensure that their Telmar training is up to date on TV, Radio and Print Planning tools.Our clients and teams need to be kept up to date with the progress of all campaigns, so our planners need to be 100% on top of their portfolios and ensure that status sheets and progress reports to kept up to date and covered in regular status meetings.  Planners at Starcom need to ensure performance reports are delivered on time.Our clients expect value at every corner, so our planners need to remain hungry to negotiate value for every client in every opportunity.Our Media Investment team rely on our planners to keep an accurate record of media investments and forecasts through our media planning and budget management tool – Mediatool.Our planners are required to meticulously follow our internal Buying processes.We actively seek planning talent with the personality, ‘smarts’ and attitude to manage multiple work streams and multiple stakeholders. Starcom wants you to grow and thrive in an environment that demands strategic excellence.  In return, we provide a culture where everyone’s opinions count, where your ideas and inputs are valued and where you are given the autonomy to push yourself as far as your ambition leads you.Every person on our team is asked to chip in on birthday reminders, organizing social events and keeping an eye out on content opportunities for our social media pages.

Job Description

The Job Description:

 

The ATL Media Planner is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.  

This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders - Starcom Planners are expected to direct, inspire and add value at every turn.

A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high degree of accountability and responsibility over the digital media investments we are entrusted to manage.   

Some working outside the standard working hours may be necessary.  

 

Daily Activities:

Produce TV, radio and print plansChat the outdoor planner for OOH plans  Produce reach curves and optimization analyses for strategic inputProvide guidance and analysis on the best performing titles, channels, programs and stations for optimal delivery.    Obtaining Media Schedule approvals from clientsChase outstanding creative
compiling and delivering Proof of Life documents.Attend internal and external client status meetingsManaging the CE’s and PO process and ensuring this accurately tracked and monitored with the buyers.Produce and deliver Post Campaign ReportsRespond to Global Report Requirements  Maintain a good relationship and understanding of media owner platforms

Qualifications

 

Qualifications:

Telmar AdvancedExcel IntermediatePower Point Intermediate

 

Experience:

At least 5 years of ATL media planning

Additional Information

Hard Skills:

Able to effectively project manageNumerically strong and analytically ableStrong communicator with effective interpersonal relationships across team and clientsAdvanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.English fluency and language skills for effective business writingStrong presentation skillsSolid data interpretation and analytics skillsBe able to exercise strategic principles and structured thinking to tackle business development projects assigned by clientBe able to select appropriate frameworks, tools and approaches to use in solving client problemsDevelop strategies that interpret cultural and social trends as well as data relevant to client business

 

Soft Skills

Is open to constructive feedback and challenges accordingly.Is effective at building relationships and working as a teamShows leadership and decision-making abilityManages change well – adapts and remains flexible to business prioritiesAbility to collaborate without ego as well as work effectively independentlyIs willing to transfer skills and share knowledge openlyAbility to self-start and self-manage