Mississauga, Ontario, Canada
13 days ago
Associate Marketing Manager – Costco
Overview PepsiCo Canada has been recognized as one of Canada’s top 100 employers! PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. Our product portfolio includes 22 world-famous, billion-dollar brands; from Gatorade to Quaker, Pepsi to Lay’s and more. We make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's effort to help build a more sustainable food system represents a key element of the company's broader vision of accelerated, sustainable growth known as Winning with Purpose. As part of this vision, PepsiCo is striving to be a better company by further integrating purpose into the core of its business and brands and doing even more for people and the planet. Our purpose efforts include fostering a diverse and inclusive work environment, supporting the communities where we live and work, and improving choices in our portfolio through reformulations and new products. At PepsiCo Canada, we are focused on delighting our consumers by delivering high-quality products and exciting brand campaigns. Our people are critical to our success and by supporting their personal growth and development and providing them with the tools they need to succeed, PepsiCo Canada is a company you’ll be proud to join! Responsibilities Reporting to the Sr Marketing Manager of Shopper Marketing this position is accountable to support the growth and profitability of the PepsiCo Beverages Portfolio at some of our most important large format customers, specifically will lead the long term growth plan for Costco. As a change leader, influencer, and strong brand marketer, you will be responsible for building the strategy, planning and commercialization of our key innovation and programming for these customers. You will need to work collaboratively with a large cross functional team in order to deliver results and bring new ideas to the market. Key responsibilities for the Associate Marketing Manager include: Lead the development of the innovation hopper and annual planning process for the Costco business Lead weekly cross functional team meetings to commercialize new innovation Lead the New Product Development process with senior leadership in order to gather feedback and approval on key innovation during the commercialization process Lead development and presentation of the key Actions for growth meetings with the Costco customer and buyer Work collaboratively with the brand team in order to develop the best long term plan to drive growth at our biggest LF customers Support with critical internal alignment meetings such as RSLT, AFG, and retail AOP Lead the large format, club and e-commerce business review Collaborate with the LF shopper marketing team in order to deliver full year calendar plans Work with the consumer insights team to better understand the shopper and key drivers of purchase Lead the e-commerce growth and development plan in collaboration with the key account management team Qualifications Undergraduate Degree in Business/Marketing 3-5 Years of working experience Strong Project Management Strong knowledge of PBC business, Go to Market (GTM), systems and processes preferred Ability to effectively collaborate, communicate and influence in a customer / sales environment Demonstrated leadership capability within a cross-functional environment Demonstrated ability to develop and cultivate relationships High level of professional maturity – ability to collaborate with external customer teams Strong analytical skills Knowledge of ecommerce landscape is an asset #Li-Hybrid
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