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Museum located in Carnegie Hill, Manhattan is seeking to hire a Temporary Associate Manager, Digital Marketing. This role is replacing someone who is leaving the Museum after 6 years. Beginning the week of January 6th, 2025, this position will start requiring 5 days/week on-site from 9am-5pm until trust is established and will become hybrid with Mondays/Fridays remote.

Reporting to the Associate Director of Marketing, the Associate Manager, Digital Marketing is a member of the Digital Content & Communications Department, which develops and executes integrated promotional strategies across all channels to raise the profile of the Museum, increase onsite visitation and online engagement, and support audience development goals for all areas of the Museum's operations.

Responsibilities:

Oversee email marketing strategies, including developing project timelines, assets, copy, and data deliverables to ensure successful implementation of campaigns against deadlines and objectives.Develop audience-focused content with compelling calls to action for targeted email communications, including copy writing/editing, gathering of assets, list management, and approval routing.Collaborate with colleagues in Visitor Experience, Membership, Shop, and inhouse and external IT resources to develop CRM marketing strategies to support audience development and revenue goals.In collaboration with Design, develop necessary assets to support campaigns.Develop goals and track relevant goals and internal KPIs for benchmarking and optimization, including for internal reporting and optimizing future campaigns.Develop tests of messaging, subject lines, and calls to action to review for effectiveness.Review campaign results and metrics with key internal stakeholders to share and gather insights.Manage email lists in alignment with best practices in data management.Develop strategies for list growth, including approaches for data capture, both high- and low-tech.Oversee administration of Salesforce Marketing Cloud.Ensure integration with other applicable digital platforms.Conduct trainings for staff to manage data and to execute select email campaignsMaintain a clear and distinctive voice for the Museum brand.Uphold editorial standards of the Museum's website.Translate academic prose into audience-focused messaging with clear calls to action.Serve as a content editor for the Museum's website via its content management system.Possible supervision of intern(s), freelancers, and outside vendor relationships.Other duties as assigned.

Requirements:

2-5+ years digital marketing experience at nonprofit, membership organization, or agency environment.Excellent writing, proofreading, and verbal communications skills; ability to communicate clearly about technical issues with non-technical staff.Expertise and knowledge of best practices with respect to email service providers (Marketing Cloud preferred), content management systems, and basic knowledge of HTML.Strong production skills, extremely organized, detail-oriented.Experience in list and data management.Analytical skills with ability to generate metrics reports using Google Analytics.Personable team player.Creative problem-solver able to work nimbly in a deadline-oriented manner.

Compensation/Benefits:

Up to 70K + Great benefits A1402169NY-Temp_1735835906 To Apply for this Job Click Here