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Job Summary\:

The role of Associate Manager, Customer Planning (Customer Champion) is to drive market share growth and profit growth through the successful implementation of brand initiatives within channel/customer. 

Role collaborates with sales and internal partners to improve sales forecasting, secure greater share of retailer assets (distribution, shelving, merchandising), improve customer price realization profitability and support key customer engagements. 

Responsibilities\:

Annual Plan Development & Delivery 

Supports the deployment of budget targets across customers and channels to ensure Brand targets are met or exceeded. Includes bottoms up sales forecasting, identifying building blocks, key plan drivers and risks/opportunities.

Supports roll-up of annual plans to help inform budgeting process and determine where gaps exist. 

Assists with the creative brainstorming process for sales on alternatives to achieve sales/profit objectives. 

Works with Field Sales and Customer Strategy to develop in-period contingencies when annual plan is at risk or opportunities to overdrive are present,

Provides Brand \\ Category Planning Call support by providing customer \\ channel input into S&OP cycle (DRM). Focuses on driving continuous improvements to forecast accuracy and attainment with Field Sales.

Supports Product supply prioritization, allocation recommendations, and sales communication when prolonged supply \\ demand in-balance issues exist.

Monitors Innovation Sell-In and Reporting at customer \\ channel level.  

Liaison Between Sales & Marketing 

Represent the voices of the customer internally and the voice of the customer externally

Continuously seeks to drive objective alignment between both internal & external customers

Develop skillset to serve as a “Brand Champion” by supporting sales commercialization efforts on new products/ initiative launches

Customer P&L Management

Continuously identifies opportunities to optimize customer and channel P&Ls.

Aids in sales review of optimization opportunities (Exit or Fix) on negative margin SKUs/ Customers at customer \\ channel level

Helps to develop pro forma P&Ls for assortment swaps, line review recommendations, seasonal programs, merchandising displays. 

Provides financial analysis on price exceptions and ITN investments outside of existing guardrails 

Customer Price Strategy Execution

Ensures GTM price strategy is executed within customer \\ channel responsibility

Assists with management of invoice-to-net channel/ customer pricing to minimize channel conflict and unlock growth

Partners with Sales to identify negative ROI promotions and areas for trade promotion optimization at the customer \\ channel level

Provide pricing challenge to sales operations on E&O selling opportunities

 Supports Customer Engagements

Line Review (LR)- supports team for LR preparations on strategic customers. 

Joint Business Planning (JBP)- supports sales in JBP gap closure efforts with opportunity assessment/valuation 

Trade Shows- represents the business at trade shows by demonstrating category and company knowledge to customers visiting Newell exhibits

 

Key Qualifications\:

Bachelor’s Degree; required 

2 years of experience with a CPG or durable company, ideally in channel management, brand management, insights or sales, preferably with retail/ mass channel

Experience using Syndicated POS and Panel data to support critical analysis

Understanding of a matrixed organization with demonstrated ability to partner with multiple teams to achieve results. 

US retail customer knowledge 

Ability to effectively manage change

Excellent communication skills, both written and verbal

Ability to travel 25% of the time 

Newell Brands (NASDAQ\: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.