The Associate eCommerce Digital Marketing Manager for Life Fitness / Hammer Strength will play a key role in driving digital marketing strategies for our eCommerce operations, focusing on email marketing, paid media, affiliate partnerships, SEO, and campaign development with an emphasis on our Consumer segment. If you're passionate about digital marketing, have an analytical mindset, and enjoy collaborating across teams, this could be the perfect opportunity for you.
LIFE FITNESS / HAMMER STRENGTH'S ASSOCIATE ECOMMERCE DIGITAL MARKETING MANAGER WILL BE RESPONSIBLE FOR:
Email Marketing Strategy
Develop and execute consumer email campaigns
Manage trigger email flows
Develop strategies for email list growth and segmentation
Lead A/B testing strategies and optimize email performance based on data analysis
Monitor and analyze email campaign results to continuously improve performance
Drive customer loyalty and retention
Paid Media Strategy & Management
Collaborate with agency partners to develop a full funnel paid media strategy with an emphasis on Paid Search and Paid Social
Analyze in-platform and agency-provided data to optimize campaigns and make data-driven recommendations
Affiliate Marketing
Work within an affiliate network to develop and execute affiliate marketing strategies
Communicate directly with affiliate partners to run campaigns and explore new opportunities
Track and analyze affiliate program performance
Campaign Development
Lead strategy for promotional and seasonal consumer campaigns, using historical analysis and industry trends
Collaborate with internal teams and external partners to develop assets and successfully deploy campaign
Determine the best mix of channels and audiences to maximize the impact of each campaign
SEO Optimization
Develop and implement keyword strategy for SEO on eCommerce websites
Conduct traffic analysis and review SEO performance regularly
Collaborate with internal teams to improve site SEO and performance
QUALIFICATIONS – REQUIRED
Bachelor's degree in marketing, business, or related field
3+ years of marketing experience, preferably supporting eCommerce
Proficiency in Klaviyo or other email service providers (ESP)
Strong experience with eCommerce email strategy and optimization
Expertise in Meta Ads Manager and Google Ads
Proven experience in developing strategies for affiliate marketing and partnerships
At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $65,500- $80,000 annually.
The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.
Want to take the next step in your career?Life Fitness/Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.
Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “lifefitness@myworkday.com” for U.S. opportunities.
Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.