Position Title:  Associate Director, NA Omnichannel Social

Grade Level: L3-2

Our Team:

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomesFree up capacity in marketing teams to focus on brand and content strategyAccelerate and standardize omnichannel operations processesImprove sharing of best practiceClarify accountabilities for day-to-day marketing activities, as well as long term improvement effortsRealize efficiencies and economies of scale across the North America and Global marketing organizations

Job Description:

The NA Omnichannel Social Lead role is responsible for overseeing the execution of all social media channel content across Sanofi’s US brands. The Lead will work closely with Customer Engagement Leads to

Core responsibilities include but are not limited to:

Oversee implementation of all commercial consumer and HCP social media campaigns to ensure timely and successful social media campaign execution.Own the end-to-end social media execution process and guidelines that takes brand customer engagement plans and tactics and ensures these are executed correctly on the relevant social media networksAdvise brand marketing teams on the development of their customer engagement plansDrive the development of new social media capabilities at Sanofi, and ensure that brands have access to channel innovationManage any relevant external vendors and third parties required for content activationCollaborate with web, media, and orchestration colleagues to ensure effective omnichannel marketing campaignsCollaborate with analytics colleagues to measure channel performance and use these insights to drive continuous improvement of the channelSupport the onboarding and upskilling of North America and offshore colleaguesCollaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilitiesCollaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processesContribute to knowledge sharing and upskilling programsSupport the delivery of key transformation programsDrive excellent working relationships with agency and vendor partnersDrive cultural change through the championing of an agile, customer-oriented mindset

Skills:

Deep understanding of the social media marketing landscapeAbility to work with social media platforms, ensuring value for money for SanofiDeep understanding of SEO and web analytic tools.Deep knowledge and understanding of omnichannel marketing principlesUnderstanding of general marketing tactics, processes, and requirements for execution of tacticsStrong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environmentExcellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organizationExcellent verbal and written communication skillsCollaborative, high energy team playerAbility to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi

Work Experience:

Bachelor’s Degree Required (strategic communication/public relations, journalism or marketing preferred)Extensive (7+ years) experience with multiple social media and digital platforms, content development/monitoring/analysis, and social & digital media programming within a regulated environmentMinimum of 7 years’ experience in commercial, analytical, or operational functionsExperience in social media management systems (e.g. Social Studio, Sprinklr or Percolate)Experience managing social media agenciesExperience working in Agile teams.Experience in working in a regulated industry, pharmaceutical industry preferred.Experience managing external vendors.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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US and Puerto Rico Residents Only

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.